Pure Color Hy-Demi Gel Color 2 oz.

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  • Pure Color Hy-Demi Gel Color 2 oz.
  • Pure Color Hy-Demi Gel Color 2 oz.
  • Pure Color Hy-Demi Gel Color 2 oz.
  • Pure Color Hy-Demi Gel Color 2 oz.

What It Is

Hy-Demi Gel Color

What It Does

• Lives between "demi" and a "permanent" color

• Longer lasting and richer than demi as Babassu Oil carries color deeper into the hair

• Amaranth Protein supports color attachment and naturally protects from UV

• Moringa Oil has 30+ antioxidants creating longer lasting color

• Soft tones achieved in 5 minutes, for full rich color process 20 minutes at room temperature

• Mix with Hy-Demi Gel Colors to lighten pigment, or alone to deposit shine

• Fades gently on tone

What Else You Need to Know

Ammonia free, PPD free, Paraben free, Gluten free, not tested on animals

• Up to 80% grey blending with gentle on tone fading when mixed with 7 Vol. Enzyme Cream Activator.

• Up to two levels of lift and deposit when mixed with 20 Vol. Enxyme Cream Activator.

• Base Breaker with 20 or 30 Volume. Average processing time is 5 to 20 minutes.

• Intensive shine treatment lasting up to 6 weeks with 00 Clear Bassu Shine & 7 Vol. Process 20 minutes.

• Certified Organic Babassu Oil, an organic penetrating oil known as "The Tree of Life" soothes the process of lightening, provides for a conditioning emulsion within the Enzyme Activator and drives color deeper into the hair.


• Amaranth Protein, the oldest cultivated plant reputed never to fade: "The Never Fading Flower". Simultaneously rebuilds structural bonds as hair is lightened and colored. Works to create perfect alighnment of hair fiber, resulting in pure color optics and crystalline shine and supports attachment of color within the ahir. Amaranth's natural resistance to fading protects hair color.


• Pectinase Enzymes and the Color Vita Complex reduce free radicals, realign hair fibers and moisturize providing pure color optics and crystalline shine. Color Vita Complex is comprised of antioxidants, vitamin A, C, E and Ceramide 3, a natural sun protector sourced from fruit lipids.


• Moringa is the ultimate antioxidant scavenger of free radicals. Moringa is nature's source of 30+ anti-oxidants, 10 vitamins, 18 minerals, 8 essential amino acids, and 10 non-essential amino acids. Provides pure color optics and crystalline shine. 

Pure Color Hy-Demi Gel Color 2 oz. is rated 4.9 out of 5 by 13.
Rated 4 out of 5 by from Great PPD/Ammonia Free Color Line & Developer!! Used this 'Surface Pure' color line as Demi & Permanent with my own last 2 hair colors (to try out) & definitely noticed less/no scalp irritation during & after coloring! Smell was pleasant, color has a nice gel consistency & the overall color lasted really well (true to tone). Although it did not cover gray as well as some other permanent lines & runs a level darker than American color lines, yet is consistent with European color lines, it did still cover satisfactorily & the Demi coverage is excellent! Due to the multiple outweighing benefits of less toxicity, great overall coverage, fantastic shine, pleasant/minimal odor & satisfactory gray coverage I will be switching over to this brand/product for my own color and for many clients too, as well as using this developer with bleach/lightening because of the excellent quality & how gentle it works!!
Date published: 2020-04-26
Rated 5 out of 5 by from Great color and coverage Grey coverage in 20 minutes without ammonia or PPD! On porous hair it can go a bit dark. SalonCentric’s instructions under How-to are different then the label on the product. On the bottle it says “Grey blending and base breaking: use with 20 vol”.
Date published: 2020-02-04
Rated 5 out of 5 by from Amazing I love this color line! The color comes out so even and shiny! True to tone!
Date published: 2020-01-02
Rated 5 out of 5 by from Deep shades but great for toning We use ammonia free color only and color without PPD because it can be an allergen for some with sensitivities. I've used this color and have found it to deliver. Especially for toning with the 7%. The gel consistency of it is perfect fo toning after lightening. I have started making my own swatches since the line only offers a paper color chart. And have noticed the the Naturals deposit 2 levels deeper than other lines. So I would go 2 levels up. I have yet to lift with the color using the 30 or 40 vol developers so the jury is still out. I will update this review once I have.
Date published: 2019-07-26
Rated 5 out of 5 by from 9v is a color bar STAPLE! 9v!!!!!!!! I cant shout this color enough! Want to tonw out brass?? 9v! Kills it everytime! It is hand down a must have in your color cabinet! And did it mention it smells anazing!
Date published: 2019-07-12
Rated 5 out of 5 by from Best new color line My clients LOVE this color. The hair is left in better condition after coloring and it covers gray REALLY well. I have used a level 7 on white coarse gray and it covered using the 20% enzyme. There is no chemical smell at all. Just a fruity smell that clients alway comment on. I love using the 7B and 9B on orange brass it kicks it right out without going too dark and it last a longer time than anything I have used to tone out brass.
Date published: 2019-05-08
Rated 5 out of 5 by from Love this product! My clients love the natural soft shades and condition of hair after processing.
Date published: 2018-07-05
Rated 5 out of 5 by from Finally I've been looking for a PPD free demi for a few years, so happy that there is finally something to take the place of my redken.
Date published: 2018-03-04
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