Pure Color Hy-Demi Gel Color 2 oz.

Pure Color Hy-Demi Gel Color 2 oz. is rated 4.7 out of 5 by 33.
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  • Pure Color Hy-Demi Gel Color 2 oz.
    PEARLESCENTS
    #PP080953
  • Pure Color Hy-Demi Gel Color 2 oz.
    PEARLESCENTS
    #PP080955
  • Pure Color Hy-Demi Gel Color 2 oz.
    PEARLESCENTS
    #PP080954
  • Pure Color Hy-Demi Gel Color 2 oz.
    PEARLESCENTS
    #PP080956
  • Pure Color Hy-Demi Gel Color 2 oz.
    NATURAL
    #PP066213
  • Pure Color Hy-Demi Gel Color 2 oz.
    NATURAL BEIGE
    #PP070480
  • Pure Color Hy-Demi Gel Color 2 oz.
    NATURAL
    #PP078038
  • Pure Color Hy-Demi Gel Color 2 oz.
    COPPER
    #PP066211
  • Pure Color Hy-Demi Gel Color 2 oz.
    GOLD
    #PP073168
  • Pure Color Hy-Demi Gel Color 2 oz.
    NATURAL
    #PP066209
  • Pure Color Hy-Demi Gel Color 2 oz.
    NATURAL ASH
    #PP073179
  • Pure Color Hy-Demi Gel Color 2 oz.
    NATURAL BEIGE
    #PP066208
  • Pure Color Hy-Demi Gel Color 2 oz.
    RED
    #PP066212
  • Pure Color Hy-Demi Gel Color 2 oz.
    VIOLET
    #PP075739
  • Pure Color Hy-Demi Gel Color 2 oz.
    COPPER
    #PP074348
  • Pure Color Hy-Demi Gel Color 2 oz.
    GOLD
    #PP074350
  • Pure Color Hy-Demi Gel Color 2 oz.
    NATURAL
    #PP073178
  • Pure Color Hy-Demi Gel Color 2 oz.
    NATURAL BEIGE
    #PP074347
  • Pure Color Hy-Demi Gel Color 2 oz.
    RED
    #PP074349
  • Pure Color Hy-Demi Gel Color 2 oz.
    WARM GOLD
    #PP076670
  • Pure Color Hy-Demi Gel Color 2 oz.
    BLUE
    #PP061414
  • Pure Color Hy-Demi Gel Color 2 oz.
    COPPER
    #PP061411
  • Pure Color Hy-Demi Gel Color 2 oz.
    GOLD
    #PP073169
  • Pure Color Hy-Demi Gel Color 2 oz.
    NATURAL
    #PP063210
  • Pure Color Hy-Demi Gel Color 2 oz.
    NATURAL ASH
    #PP073177
  • Pure Color Hy-Demi Gel Color 2 oz.
    NATURAL BEIGE
    #PP061412
  • Pure Color Hy-Demi Gel Color 2 oz.
    RED
    #PP061413
  • Pure Color Hy-Demi Gel Color 2 oz.
    VIOLET
    #PP075740
  • Pure Color Hy-Demi Gel Color 2 oz.
    NATURAL
    #PP073176
  • Pure Color Hy-Demi Gel Color 2 oz.
    WARM GOLD
    #PP076669
  • Pure Color Hy-Demi Gel Color 2 oz.
    BLUE
    #PP067662
  • Pure Color Hy-Demi Gel Color 2 oz.
    COPPER
    #PP058720
  • Pure Color Hy-Demi Gel Color 2 oz.
    GOLD
    #PP058225
  • Pure Color Hy-Demi Gel Color 2 oz.
    NATURAL
    #PP063211
  • Pure Color Hy-Demi Gel Color 2 oz.
    NATURAL ASH
    #PP073175
  • Pure Color Hy-Demi Gel Color 2 oz.
    NATURAL BEIGE
    #PP058224
  • Pure Color Hy-Demi Gel Color 2 oz.
    VIOLET
    #PP058226
  • Pure Color Hy-Demi Gel Color 2 oz.
    WARM GOLD
    #PP073167
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What It Is

Hy-Demi Gel Color

What It Does

• Lives between "demi" and a "permanent" color

• Longer lasting and richer than demi as Babassu Oil carries color deeper into the hair

• Amaranth Protein supports color attachment and naturally protects from UV

• Moringa Oil has 30+ antioxidants creating longer lasting color

• Soft tones achieved in 5 minutes, for full rich color process 20 minutes at room temperature

• Mix with Hy-Demi Gel Colors to lighten pigment, or alone to deposit shine

• Fades gently on tone

What Else You Need to Know

Ammonia free, PPD free, Paraben free, Gluten free, not tested on animals

• Up to 80% grey blending with gentle on tone fading when mixed with 7 Vol. Enzyme Cream Activator.

• Up to two levels of lift and deposit when mixed with 20 Vol. Enxyme Cream Activator.

• Base Breaker with 20 or 30 Volume. Average processing time is 5 to 20 minutes.

• Intensive shine treatment lasting up to 6 weeks with 00 Clear Bassu Shine & 7 Vol. Process 20 minutes.

• Certified Organic Babassu Oil, an organic penetrating oil known as "The Tree of Life" soothes the process of lightening, provides for a conditioning emulsion within the Enzyme Activator and drives color deeper into the hair.

 

• Amaranth Protein, the oldest cultivated plant reputed never to fade: "The Never Fading Flower". Simultaneously rebuilds structural bonds as hair is lightened and colored. Works to create perfect alighnment of hair fiber, resulting in pure color optics and crystalline shine and supports attachment of color within the ahir. Amaranth's natural resistance to fading protects hair color.

 

• Pectinase Enzymes and the Color Vita Complex reduce free radicals, realign hair fibers and moisturize providing pure color optics and crystalline shine. Color Vita Complex is comprised of antioxidants, vitamin A, C, E and Ceramide 3, a natural sun protector sourced from fruit lipids.

 

• Moringa is the ultimate antioxidant scavenger of free radicals. Moringa is nature's source of 30+ anti-oxidants, 10 vitamins, 18 minerals, 8 essential amino acids, and 10 non-essential amino acids. Provides pure color optics and crystalline shine. 

Rated 3 out of 5 by from Self-employed Cosmetologist I don’t use Pure color on many. I use it on customers that have had problems with lots of different brands! The problem I have is trying to get the the colors that I need! Unfortunately most of the time out of stock!!!
Date published: 2024-04-30
Rated 3 out of 5 by from Love the product, hate Salon Centric. Love the product, getting it is a joke. It’s either not available at my local store, or when it comes in, it’s spilled all over the box it was delivered in. So tired of Salon Centric.
Date published: 2023-09-06
Rated 5 out of 5 by from Safe to use Great product, no hash chemicals and safe to use when your body can't handle other products that are bad for my health issues.
Date published: 2023-07-13
Rated 5 out of 5 by from wow. I've been loyal to Shades EQ since my days back in cosmetology school and decided to give this line a try- it did not disappoint. The grey coverage is amazing, true to tone and leaves hair feeling better than to begin with. I hope this color line lasts because it's amazing. I'll be stockpiling this because it's that good.
Date published: 2022-05-22
Rated 5 out of 5 by from Great product. I have been using this product since launch and I have been obsessed with it.
Date published: 2021-02-17
Rated 5 out of 5 by from The best thing about my job I’ve been using this color line since it launched and I’m fully obsessed. It’s hypoallergenic and gives beautiful grey coverage. This is the ONLY color line with a full neutral base. So I never have to guess with formulation. This makes toning and back to natural a cinch. There’s no need to buy 3-5 lines of color. This brand gives you demi or permanent results depending on how you mix. I’ve even gotten high-lift results with their 9 series and either 30 or 40 volume. If you’re looking for a natural alternative THIS IS YOUR LINE!
Date published: 2021-02-06
Rated 4 out of 5 by from Great PPD/Ammonia Free Color Line & Developer!! Used this 'Surface Pure' color line as Demi & Permanent with my own last 2 hair colors (to try out) & definitely noticed less/no scalp irritation during & after coloring! Smell was pleasant, color has a nice gel consistency & the overall color lasted really well (true to tone). Although it did not cover gray as well as some other permanent lines & runs a level darker than American color lines, yet is consistent with European color lines, it did still cover satisfactorily & the Demi coverage is excellent! Due to the multiple outweighing benefits of less toxicity, great overall coverage, fantastic shine, pleasant/minimal odor & satisfactory gray coverage I will be switching over to this brand/product for my own color and for many clients too, as well as using this developer with bleach/lightening because of the excellent quality & how gentle it works!!
Date published: 2020-04-26
Rated 5 out of 5 by from Great color and coverage Grey coverage in 20 minutes without ammonia or PPD! On porous hair it can go a bit dark. SalonCentric’s instructions under How-to are different then the label on the product. On the bottle it says “Grey blending and base breaking: use with 20 vol”.
Date published: 2020-02-04
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