What It Is
Hy-Demi Gel Color
What It Does
• Lives between "demi" and a "permanent" color
• Longer lasting and richer than demi as Babassu Oil carries color deeper into the hair
• Amaranth Protein supports color attachment and naturally protects from UV
• Moringa Oil has 30+ antioxidants creating longer lasting color
• Soft tones achieved in 5 minutes, for full rich color process 20 minutes at room temperature
• Mix with Hy-Demi Gel Colors to lighten pigment, or alone to deposit shine
• Fades gently on tone
What Else You Need to Know
Ammonia free, PPD free, Paraben free, Gluten free, not tested on animals
• Up to 80% grey blending with gentle on tone fading when mixed with 7 Vol. Enzyme Cream Activator.
• Up to two levels of lift and deposit when mixed with 20 Vol. Enxyme Cream Activator.
• Base Breaker with 20 or 30 Volume. Average processing time is 5 to 20 minutes.
• Intensive shine treatment lasting up to 6 weeks with 00 Clear Bassu Shine & 7 Vol. Process 20 minutes.
• Certified Organic Babassu Oil, an organic penetrating oil known as "The Tree of Life" soothes the process of lightening, provides for a conditioning emulsion within the Enzyme Activator and drives color deeper into the hair.
• Amaranth Protein, the oldest cultivated plant reputed never to fade: "The Never Fading Flower". Simultaneously rebuilds structural bonds as hair is lightened and colored. Works to create perfect alighnment of hair fiber, resulting in pure color optics and crystalline shine and supports attachment of color within the ahir. Amaranth's natural resistance to fading protects hair color.
• Pectinase Enzymes and the Color Vita Complex reduce free radicals, realign hair fibers and moisturize providing pure color optics and crystalline shine. Color Vita Complex is comprised of antioxidants, vitamin A, C, E and Ceramide 3, a natural sun protector sourced from fruit lipids.
• Moringa is the ultimate antioxidant scavenger of free radicals. Moringa is nature's source of 30+ anti-oxidants, 10 vitamins, 18 minerals, 8 essential amino acids, and 10 non-essential amino acids. Provides pure color optics and crystalline shine.
Rated 5 out of
5
by
Mikey from
wow.
I've been loyal to Shades EQ since my days back in cosmetology school and decided to give this line a try- it did not disappoint. The grey coverage is amazing, true to tone and leaves hair feeling better than to begin with. I hope this color line lasts because it's amazing. I'll be stockpiling this because it's that good.
Date published: 2022-05-22
Rated 5 out of
5
by
sc10 from
Great product.
I have been using this product since launch and I have been obsessed with it.
Date published: 2021-02-17
Rated 5 out of
5
by
Jecka from
The best thing about my job
I’ve been using this color line since it launched and I’m fully obsessed. It’s hypoallergenic and gives beautiful grey coverage. This is the ONLY color line with a full neutral base. So I never have to guess with formulation. This makes toning and back to natural a cinch. There’s no need to buy 3-5 lines of color. This brand gives you demi or permanent results depending on how you mix. I’ve even gotten high-lift results with their 9 series and either 30 or 40 volume. If you’re looking for a natural alternative THIS IS YOUR LINE!
Date published: 2021-02-06
Rated 4 out of
5
by
Woodland Woman from
Great PPD/Ammonia Free Color Line & Developer!!
Used this 'Surface Pure' color line as Demi & Permanent with my own last 2 hair colors (to try out) & definitely noticed less/no scalp irritation during & after coloring! Smell was pleasant, color has a nice gel consistency & the overall color lasted really well (true to tone). Although it did not cover gray as well as some other permanent lines & runs a level darker than American color lines, yet is consistent with European color lines, it did still cover satisfactorily & the Demi coverage is excellent! Due to the multiple outweighing benefits of less toxicity, great overall coverage, fantastic shine, pleasant/minimal odor & satisfactory gray coverage I will be switching over to this brand/product for my own color and for many clients too, as well as using this developer with bleach/lightening because of the excellent quality & how gentle it works!!
Date published: 2020-04-26
Rated 5 out of
5
by
HigherLOVE from
Great color and coverage
Grey coverage in 20 minutes without ammonia or PPD! On porous hair it can go a bit dark.
SalonCentric’s instructions under How-to are different then the label on the product. On the bottle it says “Grey blending and base breaking: use with 20 vol”.
Date published: 2020-02-04
Rated 5 out of
5
by
amanda from
Amazing
I love this color line! The color comes out so even and shiny! True to tone!
Date published: 2020-01-02
Rated 5 out of
5
by
HolisticstylistPE from
Deep shades but great for toning
We use ammonia free color only and color without PPD because it can be an allergen for some with sensitivities. I've used this color and have found it to deliver. Especially for toning with the 7%. The gel consistency of it is perfect fo toning after lightening. I have started making my own swatches since the line only offers a paper color chart. And have noticed the the Naturals deposit 2 levels deeper than other lines. So I would go 2 levels up. I have yet to lift with the color using the 30 or 40 vol developers so the jury is still out. I will update this review once I have.
Date published: 2019-07-26
Rated 5 out of
5
by
HelloGorgeous from
9v is a color bar STAPLE!
9v!!!!!!!! I cant shout this color enough! Want to tonw out brass?? 9v! Kills it everytime! It is hand down a must have in your color cabinet! And did it mention it smells anazing!
Date published: 2019-07-12
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