Shades EQ™ Cream & Cover Plus Demi-Permanent Conditioning Color 2 oz.

FREE Shades EQ Level 10 Salon Kit when buy 18+ Shades EQ Gloss or Cream shades! While supplies last. Free item automatically added to cart.
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  • Shades EQ™ Cream & Cover Plus Demi-Permanent Conditioning Color 2 oz.
    Cover Plus

What It Is

A demi-permanent cream with a gentle, no-ammonia acidic formula of 100% oxidative dyes. 

What It Does

Shades EQ Cream:

• Acidic pH

• Correct and add condition to overly-lightened or damaged hair

• Blend 50% gray with a deeper result

• Can be used to refresh all Redken permanent haircolor


Shades EQ Cover Plus:

• Up to 75% gray coverage with demi-permanent results

• Subtle brightening effect for more visible reflect

• Maximum vibrancy with high reflective shades


What Else You Need to Know

• No-ammonia formula

• 100% oxidative dyes provide maximum longevity

• Rich cream consistency for more precise techniques, including lowlighting and color blocking


Exclusive to Redken:

Why settle for less than number 1?

• Shades EQ is the #1 Acidic Demi Permanent Haircolor in the United States.


Shades EQ is the healthiest way to tone!

• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!

• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.


• Mix in a 1:1 ratio with 10 vol. Pro-oxide Cream Developer

• May be applied with a bowl and brush or bottle

• Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade

• Process at room temperature for 20 minutes or up to 30 minutes for optimal gray blending

• Follow with Color Extend Shampoo and Conditioner

• Use Shades EQ Cream Clear alone for added shine or to lock previous color. Mix with other shades for less color deposit

• Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit


PRO TIP: Rich cream consistency and 100% oxidative dyes subtly brighten for up to 1 – 1 ½ levels of lift and up to 75% gray blending with demi-permanent results. Shades EQ Cover Plus should always be mixed with 10 Volume Pro-oxide Cream Developer.

• Acidic pH: ensures gentle processing for outstanding condition and shine
• No-Ammonia No-Lift Technology: minimizes cuticle damage
• 100% Oxidative Dyes: rich, deep, long-lasting color
• Pomegranate Oil, Rice Protein & Conditioning Polymer: help protect, moisturize and nourish hair fiber

Shades EQ™ Cream & Cover Plus Demi-Permanent Conditioning Color 2 oz. is rated 4.9 out of 5 by 35.
Rated 5 out of 5 by from Rose gold Love this line. Used the creams to get a beautiful rose gold. It was perfect.
Date published: 2019-12-09
Rated 5 out of 5 by from Shades New Cream Color This is a great semi permanant color! The new cream tubes are have much better coverage and much easier to use. Live shades color !
Date published: 2019-12-05
Rated 5 out of 5 by from Great coverage! Great coverage with much less processing time for those quick root touch ups with less than 50% grey.
Date published: 2019-08-13
Rated 5 out of 5 by from Excellent shine and coverage I love shades eq cover plus creams. They give a full saturated 50% grey coverage and tons of shine !
Date published: 2019-07-16
Rated 5 out of 5 by from Cover plus This product is my go to for excellent gray blending and covering!!!
Date published: 2019-07-12
Rated 5 out of 5 by from Best color I tried this color for the first time recently and I’m goung to compare how long the color lasts compared to my last color. So far I love the gray coverage and color is right on the money
Date published: 2019-07-09
Rated 5 out of 5 by from Shades EQ cream demi permanent color I love this color! I used to use shades EQ Gloss but it always faded to soon (for me) so using this line let's me still have the effects of shades but lasts longer
Date published: 2018-12-12
Rated 5 out of 5 by from Shades I love this product. I love love love the m's. It makes a beautiful chocolate brown.
Date published: 2018-12-11
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