Pravana
The Perfect Blonde Shampoo

The Perfect Blonde Shampoo is rated 4.9 out of 5 by 101.
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The Perfect Blonde Shampoo
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What It Is

Banish brass forever with The Perfect Blonde Purple Toning regimen from the brand that knows color! Utilizing a special dye to beautifully tone hair with no sulfates, this duo cleanses, softens and brightens blonde hair like never before. Perfect your blonde and kick brass every time you shampoo!

What It Does

Eliminate brass and tone blondes while adding strength, shine and elasticity back into the hair with added keratin, wheat and silk amino acids.

What Else You Need to Know

• Dual ultra-violet dye system purifies and neutralizes unwanted yellow tones

• Optical brighteners protect and enhance blonde radiance

• Sulfate-free formula gently cleanses (one of the few available sulfate-free blonde shampoos)

• For anyone with blonde, silver or highlighted hair looking for a sulfate-free blonde shampoo option to keep their blonde beautiful and brass-free in-between salon visits.

Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if additional toning is desired. For added moisture and tonality, follow with The Perfect Blonde Conditioner.

Water (Aqua/EAU), Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Glycol Stearate, Simmondsia Chinensis (Jojoba) Seed Extract, Equisetum Arvense Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Arnica Montana Flower Extract, Helianthus Annuus (Sunflower) Extract, Cocos Nucifera (Coconut) Oil / Gardenia Tahitensis Flower Extract, Keratin Amino Acids, Wheat Amino Acids, Silk Amino Acids, Hydrolyzed Keratin, Polyquaternium-7, Fragrance (Parfum), Panthenol, Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2 (CI 60730), Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone.

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

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Rated 5 out of 5 by from Like it more I like it more than other popular brands. New formula is nice and potent. I think with the conditioner it works best.
Date published: 2021-05-21
Rated 5 out of 5 by from Best purple shampoo This is the best purple shampoo I’ve ever used. Doesn’t leave the hair ashy or lavender toned. I recommend this to all of my blonde clients.
Date published: 2021-02-08
Rated 5 out of 5 by from The Name Says It All I could be considered a product junky. Under my stink is where I put the products I dont like . This is the forest toning shampoo that hasn’t ended up in the dark abyss. Great toning and the hair feels great afterwards.
Date published: 2019-12-06
Rated 5 out of 5 by from The Bomb!!! This is my holy grail of purple shampoos! The price point is great and it’s the best purple shampoo I’ve used!
Date published: 2019-07-27
Rated 5 out of 5 by from Love this All My blonde clients love this shampoo! Keeps their blonde bright!
Date published: 2019-07-26
Rated 5 out of 5 by from Best on the market This is by far my favorite blonde shampoo! Works quickly and gives the best tonal effects
Date published: 2019-07-18
Rated 5 out of 5 by from Amazing Product This shampoo has saved me numerous times. Since doing my hair at home, I get a lot of yellow when bleaching so i use this shampoo and it takes the yellow out and I live the smell of this and the consitioner..
Date published: 2019-07-15
Rated 5 out of 5 by from Impressed I switched to this shampoo a few months ago from matrix and I am please with the switch; my clients love it and it smells amazing.
Date published: 2019-07-08
Rated 5 out of 5 by from Best products as always ! Always love these products and do to the customers !
Date published: 2019-06-13
Rated 5 out of 5 by from Great shampoo This is a really good purple shampoo. Very pigmented and does the job
Date published: 2019-06-04
Rated 5 out of 5 by from Great Blonde Toning Shampoo This is my favorite purple shampoo to use. Every time I do, people ask if I’ve gotten new highlights.
Date published: 2019-03-14
Rated 5 out of 5 by from The best for blondes Can't keep the retail size on the shelf! It's a hot item.
Date published: 2018-12-26
Rated 5 out of 5 by from absolutley amazing I will never use another purple shampoo on myself or my guests. You can see this shampoo toning the yellow out of the hair right in the bowl. Hair stays bright and shiny for about a week. absolutley beautiful i love it!
Date published: 2018-09-20
Rated 5 out of 5 by from Great toning This shampoo really helps keep the brass and yellow tones out!
Date published: 2018-09-20
Rated 5 out of 5 by from Great shampoo This shampoo works great at toning the brass out of the hair.
Date published: 2018-09-04
Rated 5 out of 5 by from Best Purple Shampoo Ever!! Ive had blonde hair for over 10 years and have literally tried every purple shampoo on the market, this one by far is the best!!! No need to say more just try it yourself!
Date published: 2018-09-03
Rated 4 out of 5 by from Love it We love it!! Works as expected. We have used it in the past and it’s one of the better ones
Date published: 2018-08-13
Rated 5 out of 5 by from BEST purple shampoo in the market! This shampoo is so strong that it acts like a toner! Perfect for clients who want bright blonde at all times!
Date published: 2018-08-07
Rated 5 out of 5 by from No Warmth Here Im in LOVE with Perfect Blonde Shampoo! Im your typical Blondie (leavel 9+) who wants every bit of warmth out of their hair. I came across this shampoo and had Amazing results and with the price just right, it is a win win in my book. If you are a Blondie like me and are looking for a product to extract the warm undertones in your hair give this shampoo a try, you won’t be disappointed. I use Perfect Blonde Shampoo once a week to help Maintain my bright blonde. It is a highly pigmented shampoo so make sure you water down any flyaway suds from your shower wall’s. May stain if the suds dry on the wall’s.
Date published: 2018-07-29
Rated 5 out of 5 by from Perfect! Absolutely love this purple shampoo! I have recommended this shampoo to my blonde clients to help keep them bright for summer and the ones who have bought and used this Pravana purple shampoo have had no problems keeping their hair bright, even with the hard water they have at home! Only “downfall” is if I use it all day at the salon, I go home with purple hands. But if thats the price I pay to use a good toning shampoo, then I don’t really mind!
Date published: 2018-07-22
Rated 5 out of 5 by from Never without Keeps blondes bright and cool! Never ever ever without this on my shelf.
Date published: 2018-07-12
Rated 5 out of 5 by from Best toning brass shampoo! I use this in the salon as a toner as well as sell it
Date published: 2018-07-09
Rated 5 out of 5 by from Best shampoo! I’ve recently have lighten my hair and i was so happy with it, love my hair dresser. As perfect as it was there were a few pesky yellow and brassy strands. This shampoo took care of It instantly.
Date published: 2018-07-07
Rated 5 out of 5 by from Amazing!! Perfect blonde is one of the best blonde shampoos we’ve ever used! What a difference from all the other ones! Keeps the blonde toner down so it doesn’ reach brassy levels.
Date published: 2018-07-07
Rated 5 out of 5 by from Perfect Blonde! Hands down the best purple shampoo ive used! I usually use it before toning, but sometimes I don’t even have to tone because of how pigmented the shampoo is!
Date published: 2018-07-05
Rated 5 out of 5 by from Blondddeeemazing This is by far the best shampoo for blonde hair. I have a huge clientele for blonde hair and I am also a blonde, imagine that. Ha! And this is what I ALWAYS RECOMMEND! 100/5
Date published: 2018-07-05
Rated 5 out of 5 by from My Absolute Favorite Purple Shampoo This stuff is the bomb! Not only does it smell amazing it tones the best of any purple shampoo and doesnt strip your hair cause its sulfate free!
Date published: 2018-07-05
Rated 5 out of 5 by from Love! This shampoo is hands down the best toning shampoo ive ever used! It doesnt dry out my hair & after one use, it took away allllllll the brassiness in my hair! Highly recommend above all over toning shampoos.
Date published: 2018-07-05
Rated 5 out of 5 by from Obsessed I am obsseaed with this shampoo! It it my absolute favorite!
Date published: 2018-06-03
Rated 5 out of 5 by from THE BEST BRASS KICKER! Recommended to ALL OF MY BLONDE CLIENTS! It's moisturizing unlike other brands of purple shampoo. It softens and tones any yellow. I will continue to recommend!
Date published: 2018-03-31
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