L'Oréal Professionnel

Série Expert
Silver Shampoo

10.1 oz. - 50.7 oz.

What It Is

A neutralizing shampoo for natural or colored, white, silver or blonde hair.

What It Does

Purple shampoo that neutralizes unwanted yellow tones with violet micro-pigments. Formulated with the Gloss Protect System, the shampoo maintains the hair's purity while enhancing softness, suppleness, and shine.

What Else You Need to Know

This purple shampoo can be used every day to maintain cool color.
Distribute evenly through wet hair and lather. Rinse thoroughly. Repeat process if necessary.
AQUA / WATER • SODIUM LAURETH SULFATE • SODIUM CHLORIDE • COCO-BETAINE • GLYCOL DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • LIMONENE • MAGNESIUM ACETATE • HEXYL CINNAMAL • ASPARTIC ACID • GLYCINE • ARGININE • GLUTAMIC ACID • PHENOXYETHANOL • FUMARIC ACID • SODIUM HYDROXIDE • DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 CITRIC ACID • PARFUM / FRAGRANCE.
Silver Shampoo is rated 4.9 out of 5 by 9.
Rated 5 out of 5 by from Best purple shampoo i've tried! This shampoo gets the brass out of my hair and it doesn't fry my hair out like other purple shampoos
Date published: 2018-12-05
Rated 5 out of 5 by from My favorite purple shampoo ever This shampoo is awesome! It doesn't leave the murky drab ash tone like other purple shampoo. It's a more silver and platinum tone. Best I've ever used.
Date published: 2018-10-25
Rated 4 out of 5 by from This one works! Clients notice a difference. Many tone shampoos leave a harsh feeling to the hair. This one is able to deliver an anti brass finish without leaving the hair feeling coated or strangely tinted.
Date published: 2018-10-14
Rated 5 out of 5 by from Great toning shampoo I love how this tones my highlights. Some shampoos leave a purple hue, this one tones perfectly with no unwanted tones.
Date published: 2018-08-06
Rated 5 out of 5 by from Amazing!!! I always love trying new products before I recommend them to clients, which we all know is a no brainer! This shampoo is great! I have natural level 7 hair that I highlight to the brightest blonde! I decided not to glaze the hair but to use this shampoo instead! Within a week (about shampooing my hair every other day) my hair turned whitest white in areas where other areas turned silver! Definitely recommend if you are looking for those results!
Date published: 2018-07-05
Rated 5 out of 5 by from Everyday purple shampoo Love this product! Smells amazing and fresh! I love that it can be used everyday without turning hair purple!! Not drying like other purple shampoo. I recommend this to all my silver and blonde clients!!
Date published: 2018-07-05
Rated 5 out of 5 by from Favorite Shampoo for Blonde hair This shampoo takes your blonde to the next level of brightness/coolness.
Date published: 2018-07-05
Rated 5 out of 5 by from Love this at home toner Being a blonde I often get unwanted yellow tones and this fixes it after one shampoo! Love it! Use it on all my blondes!
Date published: 2018-06-27
  • y_2018, m_12, d_15, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.9
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_9
  • loc_en_US, sid_SCLP-SESilverShampoo, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, timer 115ms, 0ms
  • reviews, product
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, getContent, 0ms
  • reviews, product