NEW! Shop the Latest in Cool Permanent Coverage!

Majirel High Resist & INOA

Majirel High Resist offers longer-lasting, cool toned coverage. Beloved technology from INOA High Resist is now in Majirel!


Achieve ammonia-free cool coverage for brunettes with two new gorgeous shades from INOA. INOA’s breakthrough ODS² technology delivers 6 weeks of intense hydration and nutrition, as well as long- lasting coverage of up to 100% of white hair.


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