L'Oréal Professionnel

Permanent Crème Color 1.7 oz.


Buy 18-23 & get 6 FREE Cool Inforced Majirel shades, swatch additives and brochure

Buy 24+ & get 11 FREE Cool Inforced Majirel shades, swatch additives and brochure

Free items automatically added to cart.

Selected Shades & Availability
  • Shade number/name
  • Collection
  • Item number
  • Availability
  • Price
  • Quantity

What It Is

Permanent crème color for rich color, perfect coverage, and exceptional care.

What It Does

• Provides true-to-tone, long lasting color with up to 100% grey coverage.

• Delivers predictable, precise results with +45% more conditioned hair with Majirel vs. uncolored hair.

• Use to lift, deepen, color match natural, cover gray, add dimension, or create fashion colors.

• Ionene G & Incell complex strengthen & reinforce hair from the inside out.


Play with Endless Possibilities:

• MAJIREL - True-to-tone, long lasting color.

• COOL INFORCED - True-to-tone, long lasting color boosted with cool reflects for optimal neutralization.

• MAJIREL COOL COVER - Intense cool reflects for extreme cool coverage & perfect neutralization of warm tones.

• MAJIREL HIGH-LIFT - High-lift color for ultra light blonding and toning in one step.

• MAJIROUGE - Intense, vibrant, Long-lasting reds & coppers.

What Else You Need to Know

• Majirel has 4 developers – Majicrème 20-volume, 30-volume, 40-volume, and 12.5-volume (for Majirel GLOW).

• For in between salon appointments, provide your clients with our temporary root concealer - Hair Touch Up - formulated to color match L'Oréal Professionnel color.


Usage: Mixing Ratio Developer Minutes Special Instructions
Majirel, Majirel Cool Inforced & Majirouge Mix 1:1.5 20- or 30-Vol. Majicrème Developer 35 

For Coverage of over 50% White:

• Warm Target Shade: 1/2 tube of desired shade + 1/2 tube of corresponding level Gold shade (.3/G)

• Cool Target Shade: 1/2 tube of desired shade + 1/2 tube of corresponding level Natural shade (N)

For Cover of under 50% White:

• Choose the client's desired shade

Majirel Cool Cover Mix 1:1.5 20- or 30-Vol. Majicrème Developer 35

When using levels 3 to 5:

• For up to 100% coverage of white hair, apply target shade without mixing When using levels 6 and above:

• For up to 100% natural coverage of white hair, apply target shade.

• For up to 100% opaque coverage white haif apply 1/2 target shade + 1/2 natural shade on the same level

Majirel High Lift & Majiblond Ultra Mix 1:2 30- or 40-Vol. Majicrème Developer 50

Lift Tips:

• Use 30-vol. on natural bases 6-9 for up to 4 levels of lift and maximum neutralization

• Use 40-vol. on natural bases 5-6 for up to 4.5 levels of lift and maximum lift

Majirel Mixers Mix 1:1.5 20 or 30-Vol. Majicrème Developer 35

Mixing into Majirel Formulas:

• Warm Mix Shades: 1 tube Majirel shade + 1/4 Warm Majirel Mix shade + 2.6 oz. Majicrème Developer

• Cool Mix Shades: 1 tube Majirel shade + 1/8 Cool Majirel Mix shade + 2.6 oz. Majicrème Developer Fashion Shades

• For vibrant results: 1:1.5 mixing ratio - 1 tube Majirel Mix shade + 2.6 oz. Majicrème Developer
















Majirel’s Ionene G & Incell advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fiber.


IONÈNE G – This exclusive conditioning polymer restores, protects, and continuously conditions the hair.

INCELL COMPLEX – This multi-dimensional ceramide strengthens natural cohesion of the hair for continued long-lasting conditioning results.

Permanent Crème Color 1.7 oz. is rated 4.9 out of 5 by 101.
Rated 5 out of 5 by from Beautiful and vibrant result As I hairstylist with experience I can assure you, it's one of the best color creams! Love results and clients are happy!
Date published: 2019-12-16
Rated 5 out of 5 by from Shiniest Most Vibrant Reds Loreal has the best selection and Variety of red shades. They have a long lasting vibrancy and shine. Maintain the truest form of color throughout the weeks. Love loreals Reds !
Date published: 2019-12-11
Rated 5 out of 5 by from Amazing My go to for all of my girls who need a retouch. This product works perfectly with or without heat! Love how cool yet vibrant my brunettes come out after breaking their base. The underlying warmth is controlled and lifts beautifully. Salon Centric has made making color orders easier and I get my product so much quicker without any haggle or excuses from manufacturers!! 100% recommended @apop.ofcolor approved
Date published: 2019-09-29
Rated 5 out of 5 by from Loreal permanent color Love loreal color never lets me down on gray coverage and tonality.
Date published: 2019-08-17
Rated 5 out of 5 by from MAJIREL Great Color line Easy to use, spreads great. The mixing of 1 to 1.5 means using less to get more. Only 35 minutes to process. Love the shine and condition it leaves my clients hair. Minimal fading and stays in tone. A great tool in my arsenal.
Date published: 2019-07-27
Rated 5 out of 5 by from Great color! I love how true to tone all these shades are! Excellent grey coverage! Long lasting and super shiny!
Date published: 2019-07-25
Rated 5 out of 5 by from great grey coverage very happy with Majirel color. Always good coverage, hair is in good condition and they have the most "ashy" colors I have used.
Date published: 2019-07-24
Rated 5 out of 5 by from Shiny and Healthy! We love the shine! Leaves the hair in great condition! It doesn't leave rusty mids like some other lines we've used! We've been very happy. Its a large line with something for everyone!
Date published: 2019-07-23
  • y_2020, m_3, d_28, h_19
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.5
  • cp_1, bvpage1
  • co_hasreviews, tv_4, tr_97
  • loc_en_US, sid_SCLP-MAJIREL-PermColor, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, timer 6ms, 0ms
  • reviews, product
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, getContent, 0ms
  • reviews, product