L'Oréal Professionnel

Ammonia-Free Permanent Haircolor 2.1 oz.

Ammonia-Free Permanent Haircolor 2.1 oz. Zoom
Buy 8 or more shades of INOA and get 1 INOA Rich Developer FREE! Or Buy 36+ and get an INOA Swatchbook, Color Chart, and Swatch Additives FREE! Must add all items to cart and select bonus item when prompted.
Selected Shades & Availability
  • Shade number/name
  • Collection
  • Item number
  • Availability
  • Price
  • Quantity
  • Ammonia-Free Permanent Haircolor 2.1 oz.

What It Is

Ammonia-free permanent hair color with ODS² (oil-delivery system) technology.

What It Does

• INOA delivers reinforced coverage of up to 100% white hair, 50% more shine*, 6 weeks of intense hydration and nutrition, optimized scalp comfort and infinite color power.

• Lifts up to 3 levels

• INOA High Resist shades feature new patented technology which will work to keep the cool tone and combat brassiness for up to 8 weeks. New cutting edge technology creates a stronger connection for neutralizing blondes**


*When used with 20 volume, versus before coloring.

**Compared to existing INOA shades

What Else You Need to Know

• INOA should be used exclusively with INOA ODS² 10-volume, 20-volume or 30-volume Rich Developer
• The mixing ratio is 1:1
• Development time: 35 minutes

1. Measure 2.1 oz/60g of INOA ODS² Rich Developer into an INOA measuring cup or INOA doser for accuracy.
2. Add 1 tube (2.1 oz./60g) of INOA Suprême ODS² Color.
3. Mix together with a whisk until a smooth, creamy texture is obtained. Apply to dry, unwashed hair with an INOA Brush. When development time is complete, add a little warm water to the hair and gently emulsify thoroughly, and rinse until the water runs clear.
4. Shampoo twice with INOA Post-Shampoo.

INOA is formulated with breakthrough ODS² (Oil Delivery System) Technology, which uses the power of oil to maximize the effectiveness of the hair coloring process with ultimate respect for the condition of the hair fiber.
Ammonia-Free Permanent Haircolor 2.1 oz. is rated 5.0 out of 5 by 123.
Rated 5 out of 5 by from beautiful consistent color i started using inoa when it first came out. over time it got better and better. such great quality and consistent color line. very shiny and great colours to choose from. love how it has no ammonia
Date published: 2019-03-10
Rated 5 out of 5 by from Love this color line! This color is awesome! I love the no ammonia quality! It literally has zero odor and makes the hair feel like a dream!
Date published: 2019-03-05
Rated 5 out of 5 by from No smell, great coverage. Love the 100% gray coverage! So smooth going on, and leaves the hair amazingly shiny. Would recommend to anyone!
Date published: 2019-03-03
Rated 5 out of 5 by from Top of the line I’ve never had better success than with Inoa. I love it
Date published: 2019-03-01
Rated 5 out of 5 by from Ammonia and scent free This is great for sensitive scalp or allergy clients. It’s also great for stylist to not have to breath in ammonia and chemicals all day. Beautiful pigments very natural looking and soft finish.
Date published: 2019-03-01
Rated 5 out of 5 by from Zero Smell..yay!! Our clients and us stylists love that we have a color line with zero smell and ammonia. It is awful for stylists to have to smell and absorb chemicals all day while working hard. Thank you for taking a lot of harsh ingredients out!!
Date published: 2019-02-28
Rated 5 out of 5 by from Love the coverage! I love the gray coverage and vibrancy I receive with the RV.
Date published: 2019-02-28
Rated 5 out of 5 by from Great, shiny color Ive been using INOA for over 7 years. My clients are so spoiled they don't realize other colors smell, leave color marks on your skin, and aren't as shiny! My only gripe about INOA is the grey coverage is pretty minimal. If you have resistant grey, this is not your line. But for everyone else this is a winner!
Date published: 2019-02-27
  • y_2019, m_5, d_26, h_5
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_2, tr_121
  • loc_en_US, sid_SCLP-INOA-PermColor, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, timer 35ms, 0ms
  • reviews, product
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, getContent, 0ms
  • reviews, product