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DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.

DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz. Zoom
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  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
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    DIA Richesse
    P0579801

What It Is

Rich demi-permanent creme haircolor without ammonia using Advanced Alkaline Technology.

What It Does

• DIA Richesse provides up to 1.5 levels of lift
• Coverage up to 70% white hair
• Deep and rich reflects with exceptional softness
• Ultra shiny result

What Else You Need to Know

Advanced Alkaline Technology is ideal for natural or color-treated hair.

• Use 6, 9, or 15-volume DIActivateur developer.
• Mixing ratio 1:1.5; Measure 2.6oz of DIActivateur with 1 tube (1.7oz) of DIA Richesse Haircolor.
• Apply on dry unwashed hair.
• Development time: from 2 to 20 minutes.

DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz. is rated 5.0 out of 5 by 29.
Rated 5 out of 5 by from My favorite color! My clients love this color as well as I love it in my hair. Great shine! Covers grey well! Never a disappointment!
Date published: 2019-01-12
Rated 5 out of 5 by from The best haircolor My client loves this haircolor. It preserves her color really good
Date published: 2019-01-02
Rated 5 out of 5 by from Love! One of my favorite color lines ive ever used. Great coverage, true to tone, and its a demi that offers great grey coverage and blending! Its definately the brand i keeps my shelves stocked with the most!
Date published: 2018-12-12
Rated 5 out of 5 by from Best Natural Looking Color Ever I have used this color on my daughters hair since 2009. I love that there is no line of demarkasion. Yes there is outgrowth but that is normal. Gives the hair a nice healthy look!
Date published: 2018-09-23
Rated 5 out of 5 by from Love it I’ve been using this for years. Love the creaminess, the coverage, ease of use and SHINE! Always consistent and dependable.
Date published: 2018-08-02
Rated 5 out of 5 by from Great For Bases I love using this for bases and glosses. Super shiny and beautiful tones. Loreal never fails me!
Date published: 2018-07-17
Rated 5 out of 5 by from My personal formula I have been using this for many many years! 1/2 6...1/4 6.34 and 1/4 5...works like a dream! Every 4 to 5 months, I add some highlights.
Date published: 2018-03-28
Rated 5 out of 5 by from Amazing Alkaline Demi Color! I use Richesse more than any other color line that I carry. It gives beautiful deposit of color and great gray blending. It can lift up to 1.5 levels and is wonderful for filling and cancelling out unwanted tones. It's alkaline base gives it a bit more power than Dia Light.
Date published: 2018-03-22
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