L'Oréal Professionnel

DIA
DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.

DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz. Zoom
FREE GIFT
Buy 8 or more shades of DIA and get 1 DIActivator Developer 32 oz. FREE! Or Buy 36+ and get a DIA Swatchbook, Color Chart, and Swatch Additives FREE! Must add all items to cart and select bonus item when prompted
Selected Shades & Availability
FIND YOUR SHADE 75 SHADES
Clear
#
  • Shade number/name
  • Collection
  • Item number
  • Availability
  • Price
  • Quantity
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    Zoom
    DIA Richesse
    P0579801

What It Is

Rich demi-permanent creme haircolor without ammonia using Advanced Alkaline Technology.

What It Does

• DIA Richesse provides up to 1.5 levels of lift
• Coverage up to 70% white hair
• Deep and rich reflects with exceptional softness
• Ultra shiny result

What Else You Need to Know

Advanced Alkaline Technology is ideal for natural or color-treated hair.

• Use 6, 9, or 15-volume DIActivateur developer.
• Mixing ratio 1:1.5; Measure 2.6oz of DIActivateur with 1 tube (1.7oz) of DIA Richesse Haircolor.
• Apply on dry unwashed hair.
• Development time: from 2 to 20 minutes.

DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz. is rated 5.0 out of 5 by 34.
Rated 5 out of 5 by from Tess Love the Dia color line! Have been using this color for 18 years! Never changing!
Date published: 2019-04-30
Rated 5 out of 5 by from Milkshake Love them! We use them all the time. They’re great for toning!
Date published: 2019-04-11
Rated 5 out of 5 by from The BEST demi-permanent I've used L'Oréal my entire career including cosmetology school. It is so versatile and true to color. I don't EVER want to be without it!
Date published: 2019-04-02
Rated 5 out of 5 by from Shine shine shine I love the Dia Richesse Demi permanent color because it gives a very natural tone to the hair. Natural as in not inky and dull looking. It also makes the hair appear to have subtle highlights without the extra effort of putting in those sun kissed ribbons. Most importantly my clients love it because of the amazing shine it gives their hair. My clients have voiced numerous times that this product does not irritate their scalp at all which is an added bonus. All in all I would recommend !
Date published: 2019-03-28
Rated 5 out of 5 by from My favorite color! My clients love this color as well as I love it in my hair. Great shine! Covers grey well! Never a disappointment!
Date published: 2019-01-12
Rated 5 out of 5 by from The best haircolor My client loves this haircolor. It preserves her color really good
Date published: 2019-01-02
Rated 5 out of 5 by from Love! One of my favorite color lines ive ever used. Great coverage, true to tone, and its a demi that offers great grey coverage and blending! Its definately the brand i keeps my shelves stocked with the most!
Date published: 2018-12-12
Rated 5 out of 5 by from Best Natural Looking Color Ever I have used this color on my daughters hair since 2009. I love that there is no line of demarkasion. Yes there is outgrowth but that is normal. Gives the hair a nice healthy look!
Date published: 2018-09-23
  • y_2019, m_5, d_26, h_5
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_1, tr_33
  • loc_en_US, sid_SCLP-DIARich, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, timer 4ms, 0ms
  • reviews, product
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, getContent, 0ms
  • reviews, product