L'Oréal Professionnel

DIA
DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.

DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz. Zoom
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  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
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    DIA Richesse
    P0579801

What It Is

Rich demi-permanent creme haircolor without ammonia using Advanced Alkaline Technology.

What It Does

• DIA Richesse provides up to 1.5 levels of lift
• Coverage up to 70% white hair
• Deep and rich reflects with exceptional softness
• Ultra shiny result

What Else You Need to Know

Advanced Alkaline Technology is ideal for natural or color-treated hair.

• Use 6, 9, or 15-volume DIActivateur developer.
• Mixing ratio 1:1.5; Measure 2.6oz of DIActivateur with 1 tube (1.7oz) of DIA Richesse Haircolor.
• Apply on dry unwashed hair.
• Development time: from 2 to 20 minutes.

DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz. is rated 4.9 out of 5 by 93.
Rated 5 out of 5 by from Awesome This color is so creamy and smooth. Very easy to apply to the clients hair. Leaves Hair super shiny
Date published: 2019-09-13
Rated 5 out of 5 by from Phenomenal Color !! I LOVE LOVE LOVE Dia Richesse ! I use it for so many things from all over rich, beautiful color , low lights, blending roots,to toning and blending the rest of the hair! This exceptional color never lets me down as it ALWAYS delivers remarkable results!!
Date published: 2019-09-13
Rated 5 out of 5 by from Great demi.. I love that this product is Ammonia free some of my clients have allergic reactions to ammonia. This product is amazing great for toning.
Date published: 2019-09-13
Rated 5 out of 5 by from Creamy. I like that it is ammonia free haircolor and it is creamy.
Date published: 2019-09-13
Rated 5 out of 5 by from Love! I was hesitant to try but I will definitely try again.
Date published: 2019-09-13
Rated 5 out of 5 by from Great color made my clients hair feel amazing and was such a beautiful low light
Date published: 2019-09-12
Rated 5 out of 5 by from Love This Stuff Absolutely a go to product for me. I love it for low loghts and toning and also glosses! Its amazing!
Date published: 2019-09-11
Rated 5 out of 5 by from Great gray blend This is my go to for a nice gray blend. I love the shine it gives!
Date published: 2019-09-10
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