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Selected Shades & Availability
What It Is
DIA Richesse is an advanced ammonia-free demi-permanent color that provides deep, rich coverage and exceptional softness and shine.What It Does
• Covers up to 70% white
• Lifts up to 1.5 levels
• Deep, rich and reflective tones
• Exceptional softeness and shine
What Else You Need to Know
• Ammonia-free
• Crème formula for precision application and care for the hair
Our favorite services with DIA Richesse:
• Cover first greys
• Lowlight
• Refresh red & copper clients
| Service | Developer | Mixing Ratio | Timing |
|---|---|---|---|
| Virgin | 9-Vol or 15-Vol DIActivateur | Mix 1:1.5 |
20 Min. |
| Color Match/Refresh | 9-Vol DIActivateur | Mix 1:1.5 |
Up to 20 Min. |
|
Cover up to 30% White |
9-Vol DIActivateur | Mix 1:1.5 |
20 Min. |
| Cover up to 70% White | 15-Vol DIActivateur | Mix 1:1.5 |
20 Min. |
| Toning | 9-Vol DIActivateur | Mix 1:1.5 |
2-10 Min. |
|
Lift |
15-Vol DIActivateur | Mix 1:1.5 | 20 Min. |
| Lowlights | 9-Vol DIActivateur | Mix 1:1.5 | 20 Min. |
| DIA Metals | 9-Vol or 15-Vol DIActivateur | Mix 1:1.5 | Up to 20 Min. |
• Ammonia-free color
• Advanced Alkaline Technology - Alkaline color slightly opens the hair fiber allowing colorants to penetrate the cuticle and create beautiful color.
DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz. is rated
out of
5 by
130.
Rated 5 out of
5
by
Thejimness from
Shine shine shine
The results are so shiny & rich my clients love the way Diacolor makes there hair look.
Date published: 2021-01-13
Rated 5 out of
5
by
Lisa Gerardot from
Great coverage
The colors are really gorgeous and it has great coverage!!
Date published: 2020-11-18
Rated 5 out of
5
by
Anonymous from
Want shine ?
Leaves hair in great condition with an incredible shine
Date published: 2020-10-17
Rated 5 out of
5
by
ColorExpert from
Shine✨
Hair color is shiny and soft. Always a beautiful end result!
Date published: 2019-12-30
Rated 5 out of
5
by
Greta from
Healthy Hair !
Love pulling this through the ends when doing touch-ups. The hair is so shiney and its matches Majirel perfectly !
Date published: 2019-09-30
Rated 5 out of
5
by
Tricia from
the most versatile color!!!
I love DiaRichesse-it is such a versatile part of the Loreal portfolio- I use it to deepen, cover grey, lighten, base bump, and root shadow-it does almost everything and its ammonia free and clients love that!
Date published: 2019-09-30
Rated 5 out of
5
by
ruby from
Beyond Amazing
This is my all time favorite line! The shine is amazing, the end results are breath taking. I cant stress enough how amazing my clients hair feels when I use these colors. My all time favorite is 2.10 it is the BLUEST BLACK in the market. Attached to my review is a picture of one of my clients I recently did. This client had lightened hair in between her natural level 4 hair. The coverage was amazing, her white hairs were covered as well. Its so amazing that all my salon sisters started using it!
Date published: 2019-09-25
Rated 5 out of
5
by
janette from
Dia Richesse amonia free demi permanent color
I used this color personally and was very happy with outcome. The color was true and very vibrant. Will definitely use in the future.
Date published: 2019-09-24