BUY 12 SAVE 10%
3 DAYS ONLY! Buy 12 or more tubes of L'Oréal Professionnel haircolor and get 10% OFF! Must add all 12 items to cart to qualify. SALE ENDS 11/19!
*Mix & match within L'Oréal Professionnel. Cannot be combined with any other discounts.
Selected Shades & Availability
What It Is
DIA Richesse is an advanced ammonia-free demi-permanent color that provides deep, rich coverage and exceptional softness and shine.What It Does
• Covers up to 70% white
• Lifts up to 1.5 levels
• Deep, rich and reflective tones
• Exceptional softeness and shine
What Else You Need to Know
• Ammonia-free
• Crème formula for precision application and care for the hair
Our favorite services with DIA Richesse:
• Cover first greys
• Lowlight
• Refresh red & copper clients
| Service | Developer | Mixing Ratio | Timing |
|---|---|---|---|
| Virgin | 9-Vol or 15-Vol DIActivateur | Mix 1:1.5 |
20 Min. |
| Color Match/Refresh | 9-Vol DIActivateur | Mix 1:1.5 |
Up to 20 Min. |
|
Cover up to 30% White |
9-Vol DIActivateur | Mix 1:1.5 |
20 Min. |
| Cover up to 70% White | 15-Vol DIActivateur | Mix 1:1.5 |
20 Min. |
| Toning | 9-Vol DIActivateur | Mix 1:1.5 |
2-10 Min. |
|
Lift |
15-Vol DIActivateur | Mix 1:1.5 | 20 Min. |
| Lowlights | 9-Vol DIActivateur | Mix 1:1.5 | 20 Min. |
| DIA Metals | 9-Vol or 15-Vol DIActivateur | Mix 1:1.5 | Up to 20 Min. |
• Ammonia-free color
• Advanced Alkaline Technology - Alkaline color slightly opens the hair fiber allowing colorants to penetrate the cuticle and create beautiful color.
DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz. is rated
out of
5 by
118.
Rated 5 out of
5
by
Greta from
Healthy Hair !
Love pulling this through the ends when doing touch-ups. The hair is so shiney and its matches Majirel perfectly !
Date published: 2019-09-30
Rated 5 out of
5
by
Tricia from
the most versatile color!!!
I love DiaRichesse-it is such a versatile part of the Loreal portfolio- I use it to deepen, cover grey, lighten, base bump, and root shadow-it does almost everything and its ammonia free and clients love that!
Date published: 2019-09-30
Rated 5 out of
5
by
Rubyofwhales from
Beyond Amazing
This is my all time favorite line! The shine is amazing, the end results are breath taking. I cant stress enough how amazing my clients hair feels when I use these colors. My all time favorite is 2.10 it is the BLUEST BLACK in the market. Attached to my review is a picture of one of my clients I recently did. This client had lightened hair in between her natural level 4 hair. The coverage was amazing, her white hairs were covered as well. Its so amazing that all my salon sisters started using it!
Date published: 2019-09-25
Rated 5 out of
5
by
Jaye from
Dia Richesse amonia free demi permanent color
I used this color personally and was very happy with outcome. The color was true and very vibrant. Will definitely use in the future.
Date published: 2019-09-24
Rated 5 out of
5
by
RoxB from
Shiny and healthy
I have used this color for years. I LOVE it! I use it mostly with the 9vol developer. The colors meld beautifully together. It always turns out shiny and isn’t damaging to my clients hair.
Date published: 2019-09-24
Rated 5 out of
5
by
Cynn from
perfect for toners
I cant even begin to explain how amazing these are! So silky & sooooo smooth!
Date published: 2019-09-23
Rated 5 out of
5
by
Will from
Great coverage!
Great color for blending Gray when clients aren’t yet ready for permanent color.
Date published: 2019-09-21
Rated 5 out of
5
by
Jotnipankey from
Dia richesse
Such a great color line with so many different formulas to choose from! The possibility’s are endless! Let the creative juices start flowing.
Date published: 2019-09-20