L'Oréal Professionnel

DIA
DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.

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  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
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    DIA Richesse
    P0579801

What It Is

DIA Richesse is an advanced ammonia-free demi-permanent color that provides deep, rich coverage and exceptional softness and shine.

What It Does

• Covers up to 70% white

• Lifts up to 1.5 levels

• Deep, rich and reflective tones

• Exceptional softeness and shine

What Else You Need to Know

• Ammonia-free

• Crème formula for precision application and care for the hair

 

Our favorite services with DIA Richesse:

• Cover first greys

• Lowlight

• Refresh red & copper clients

Service Developer Mixing Ratio Timing
Virgin 9-Vol or 15-Vol DIActivateur Mix 1:1.5

20 Min.

Color Match/Refresh 9-Vol DIActivateur Mix 1:1.5

Up to 20 Min.

Cover up to 30% White

9-Vol DIActivateur Mix 1:1.5

20 Min.

Cover up to 70% White 15-Vol DIActivateur Mix 1:1.5

20 Min.

Toning 9-Vol DIActivateur Mix 1:1.5

2-10 Min.

Lift

15-Vol DIActivateur Mix 1:1.5 20 Min.
Lowlights 9-Vol DIActivateur Mix 1:1.5 20 Min.
DIA Metals 9-Vol or 15-Vol DIActivateur Mix 1:1.5 Up to 20 Min.

 

• Ammonia-free color

• Advanced Alkaline Technology - Alkaline color slightly opens the hair fiber allowing colorants to penetrate the cuticle and create beautiful color.

DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz. is rated 4.9 out of 5 by 118.
Rated 5 out of 5 by from Healthy Hair ! Love pulling this through the ends when doing touch-ups. The hair is so shiney and its matches Majirel perfectly !
Date published: 2019-09-30
Rated 5 out of 5 by from the most versatile color!!! I love DiaRichesse-it is such a versatile part of the Loreal portfolio- I use it to deepen, cover grey, lighten, base bump, and root shadow-it does almost everything and its ammonia free and clients love that!
Date published: 2019-09-30
Rated 5 out of 5 by from Beyond Amazing This is my all time favorite line! The shine is amazing, the end results are breath taking. I cant stress enough how amazing my clients hair feels when I use these colors. My all time favorite is 2.10 it is the BLUEST BLACK in the market. Attached to my review is a picture of one of my clients I recently did. This client had lightened hair in between her natural level 4 hair. The coverage was amazing, her white hairs were covered as well. Its so amazing that all my salon sisters started using it!
Date published: 2019-09-25
Rated 5 out of 5 by from Dia Richesse amonia free demi permanent color I used this color personally and was very happy with outcome. The color was true and very vibrant. Will definitely use in the future.
Date published: 2019-09-24
Rated 5 out of 5 by from Shiny and healthy I have used this color for years. I LOVE it! I use it mostly with the 9vol developer. The colors meld beautifully together. It always turns out shiny and isn’t damaging to my clients hair.
Date published: 2019-09-24
Rated 5 out of 5 by from perfect for toners I cant even begin to explain how amazing these are! So silky & sooooo smooth!
Date published: 2019-09-23
Rated 5 out of 5 by from Great coverage! Great color for blending Gray when clients aren’t yet ready for permanent color.
Date published: 2019-09-21
Rated 5 out of 5 by from Dia richesse Such a great color line with so many different formulas to choose from! The possibility’s are endless! Let the creative juices start flowing.
Date published: 2019-09-20
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