L'Oréal Professionnel

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DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.

DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz. Zoom
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  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
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    DIA Richesse
    P0579801

What It Is

Rich demi-permanent creme haircolor without ammonia using Advanced Alkaline Technology.

What It Does

• DIA Richesse provides up to 1.5 levels of lift
• Coverage up to 70% white hair
• Deep and rich reflects with exceptional softness
• Ultra shiny result

What Else You Need to Know

Advanced Alkaline Technology is ideal for natural or color-treated hair.

• Use 6, 9, or 15-volume DIActivateur developer.
• Mixing ratio 1:1.5; Measure 2.6oz of DIActivateur with 1 tube (1.7oz) of DIA Richesse Haircolor.
• Apply on dry unwashed hair.
• Development time: from 2 to 20 minutes.

DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz. is rated 5.0 out of 5 by 37.
Rated 5 out of 5 by from Love! One of my favorite color lines ive ever used. Great coverage, true to tone, and its a demi that offers great grey coverage and blending! Its definately the brand i keeps my shelves stocked with the most!
Date published: 2018-12-12
Rated 5 out of 5 by from Best Natural Looking Color Ever I have used this color on my daughters hair since 2009. I love that there is no line of demarkasion. Yes there is outgrowth but that is normal. Gives the hair a nice healthy look!
Date published: 2018-09-23
Rated 5 out of 5 by from Love it I’ve been using this for years. Love the creaminess, the coverage, ease of use and SHINE! Always consistent and dependable.
Date published: 2018-08-02
Rated 5 out of 5 by from Great For Bases I love using this for bases and glosses. Super shiny and beautiful tones. Loreal never fails me!
Date published: 2018-07-17
Rated 5 out of 5 by from My personal formula I have been using this for many many years! 1/2 6...1/4 6.34 and 1/4 5...works like a dream! Every 4 to 5 months, I add some highlights.
Date published: 2018-03-28
Rated 5 out of 5 by from Amazing Alkaline Demi Color! I use Richesse more than any other color line that I carry. It gives beautiful deposit of color and great gray blending. It can lift up to 1.5 levels and is wonderful for filling and cancelling out unwanted tones. It's alkaline base gives it a bit more power than Dia Light.
Date published: 2018-03-22
Rated 4 out of 5 by from Broad Range of Color I love the broad range of colors, but they aren't always consistent in their dye lot.
Date published: 2018-03-13
Rated 5 out of 5 by from great result and feel after color prosess. this products makes the hair great shine and feel.
Date published: 2018-02-27
Rated 5 out of 5 by from Always Perfect! Never had a bad experience with the DIA line! Great products!
Date published: 2018-02-07
Rated 5 out of 5 by from best hair color for dark hair If you need to go dark, this is the best! Covers grey like permanent, and no orange tones in the summer. 40 years in hair, the best!
Date published: 2017-12-29
Rated 5 out of 5 by from DIA RICHESSE is my GO TO COLOR I use DR for lowlight, (it fills the hair beautifully with the natural shades without the need to fill first), root shadow , gray coverage (up to 50% unpigmented, beautiful color with graceful line of demarcation) , most global color, glossing highlights and refreshing color (such a rich and reflective tone). In my opinion I love this color because it is rich like majirel yet reflects light like lui creating high shine and leaving it bwttwt conditioned then before you colored your hair.
Date published: 2017-11-27
Rated 5 out of 5 by from Love Dia Richesse I love this color line! I especially love the reds. So rich and shiny when finished - doesn't leave the hair looking dull or murky. I haven't found a better demi permanent either.
Date published: 2017-09-25
Rated 5 out of 5 by from My Go To Dia Richesse, without a doubt, is my number one go to hair color. Unless my client is over 75% grey, I am choosing Richesse every time. It makes the hair SO shiny and the colors are so rich! The growout is soft and the application goes on so easy and is ready to rinse in no time. I have also heard of other hairdressers using it even to tone but I have not yet tried that method. 10/10!!!
Date published: 2017-09-11
Rated 5 out of 5 by from love this product I have been using this product for years and I am continuesly realizing how amazing it is.
Date published: 2017-03-29
Rated 5 out of 5 by from MY FAVORITE COLOR TO WORK WITH I have used and loved Dia Richesse since it first came out. It has so many uses such a versatile color to work with. Us it to cover up to 70% gray, tone hilites, and use as a glaze on color treated hair of virgin. I love to lowlight when doing foils. The colors are true to tone and fade off naturally. Leaves the hair so soft, shiny, and feeling beautiful. I myself have used it for years just to cover a few grays, and to add shine and volume to my fine hair. Also with the 3 volumes of developers you can really create some stunning shades.
Date published: 2017-03-23
Rated 5 out of 5 by from MY FAVORITE COLOR I simply adore the color range that Dia Richesse offers. From toning hi lites to giving a client a color gloss or to simply cover a few greys this does not disappoint. I myself have been using it for years to enhamce my natural color and hide a few greys. Leaves the hair in superb comdition, and so glossy.
Date published: 2017-03-17
Rated 5 out of 5 by from Best shine When using richesse on my coarse hair it leaves the hair shiney and smooth
Date published: 2016-12-14
Rated 5 out of 5 by from OBSESSED! I have been using L'Oreal Professionnel for awhile now, and it always delivers. I am literally in love with it. Shades are so rich and vibrant, and if you really know how to work well with color, you can easily make your own customizations and gorgeous shades. The ONLY thing is that I wish that they would come out with mix shades like Majirel has. Especially red, violet and blue! It treats the hair wih the upmost respect and adds incredible gleaming shine. Can't say enough good things about it.
Date published: 2015-03-08
Rated 5 out of 5 by from This is my favorite and This is my favorite and most trusted color line hands down. It is true to the color of the swatch and leaves the hair with exceptional shine and beautiful color. It also leaves the hair in amazing condition.
Date published: 2014-01-30
Rated 5 out of 5 by from It's vibrant color that It's vibrant color that lasts with minimal damage to the hair. Color selection is fabulous!
Date published: 2014-01-30
Rated 5 out of 5 by from Love this color line for Love this color line for a perfect match of true color that adds great conditioning and shine. Long lasting and all my clients love it!
Date published: 2014-01-29
Rated 5 out of 5 by from Great for Lowlights, blending gray Great for Lowlights, blending gray hair, shine and healthy looking hair!
Date published: 2014-01-28
Rated 5 out of 5 by from From covering old highlights to From covering old highlights to toning new highlights this color always does what it is supposed to do.
Date published: 2014-01-26
Rated 5 out of 5 by from 8.02/8NV Lavender Sugar. 8.02/8NV Lavender Sugar. If the color name doesn't sell you, the actually color will! Such a pretty color to tone with. Its natural with lots of shine and dimension.
Date published: 2014-01-26
Rated 5 out of 5 by from It keeps the hair nice It keeps the hair nice and shiny and has a soft scent.
Date published: 2014-01-22
Rated 5 out of 5 by from No ammonia, high shine, healthy No ammonia, high shine, healthy color. The neutral shades are very natural looking...like natural hair color. Gray coverage is great! I use this demi permanent color 99% of the time. I do, however, keep permanent hair color for high lift etc.
Date published: 2014-01-17
Rated 5 out of 5 by from Give a lot of shine Give a lot of shine and create dimension in hair that has natural white without create a define roots as they grow...
Date published: 2014-01-11
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