Normcore Signature Shampoo

2 oz. - 1 ltr.
Normcore Signature Shampoo Zoom

What It Is

Everyday shampoo for clean, hydrated and shiny hair.

What It Does

Basic? Sometimes it works for us. Like when it comes to shampoo. So we’ve made our signature formula a cocktail of vitamins and antioxidants that cleanses and hydrates for everyday use and gives hair balance, softness and shine. Bubbly lather leaves hair light and fresh. Super simply. And super well.

What Else You Need to Know

New Amika shampoo formula!
Wet hair and massage from roots to ends. Rinse and follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Stearate, Cocamidopropyl Hydroxysultaine, Cocamidoproylamine Oxide, Coconut Acid, Glycerin, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Sodium Isethionate, Hippophae Rhammnoides (Sea Buckthorn/Argousier) Fruit Extract, Phenoxyethanol, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Ethylhexylglycerin, Hexylene Glycol, Dimethylamidopropylamine, Citric Acid, Sodium Chloride, Fragrance/Parfum
Normcore Signature Shampoo is rated 4.4 out of 5 by 13.
Rated 5 out of 5 by from Normcore Love!!! Switched from velveteen dream and i love the way it makes my hair feel and my curls dried so amazing! Amika smells the best, 10/10 recommend.
Date published: 2020-01-04
Rated 1 out of 5 by from allergic? It smells amazing and that first made my hair feel good but then my scalp started itching really bad and I noticed my hair was falling out and I had some bald spots.
Date published: 2019-09-23
Rated 5 out of 5 by from Soft hair I use this myself. It makes my hair so soft and manageable. I especially like the way my hair acts as i am growing it out from a short cut. I love this shampoo!!! Conditioner too!!
Date published: 2019-07-15
Rated 5 out of 5 by from Love This! This is such a nice shampoo! I love the smell and it gives a very clean feel without stripping the hair!
Date published: 2019-07-14
Rated 5 out of 5 by from Smells Amazing! LOVE LOVE LOVE this shampoo. Has great lather without stripping my hair. Smells SO good. Its my go to shampoo, hands down tbe best.
Date published: 2018-12-22
Rated 5 out of 5 by from Love this product My clients are really loving this shampoo for everyday use. It is a great and not super heavy great for any hair type!
Date published: 2018-12-20
Rated 1 out of 5 by from Worst shampoo I've ever tried I've only heard good things about this shampoo. I've tried some of the other Amika products and been satisfied, so I thought I would give this a try. It smells good, but beyond that, it's horrible. At least for me. It felt like it was ruining my hair. My hair felt so nasty, I couldn't handle even touching it throughout the day. I do have some damage, but this shampoo made it look 10 times worse. And it made my hair so difficult to style. It wouldn't hold curl at all. Bottom line, I won't be trying another Amika product again.
Date published: 2018-09-20
Rated 5 out of 5 by from Love it This stuff lathers beautifully and smells great, I love how the hair feels once this is used. It has some of the best client feedback out of everything I've used before
Date published: 2018-07-17
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