What It Is
Bring out your best-possible blonde with a daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes, and every blonde in between. Enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading, retains color, and tones down brassiness.
What It Does
1. Brightens highlights
2. Tones brassiness
3. Refreshes faded blonde tones
4. Prolongs color retention
5. Protection against color fading
6. Safe for everyday use
7. Conditioning formula
8. Enhances volume
9. Weightless shine
10. UV protectant
Hairdresser Tip:
1. Apply to wet hair and massage in thoroughly.
2. Leave in 60-90 seconds according to degree of brightening desired, and rinse.
3. Repeat if desired.
4. Follow with Its a 10's 5 Minute Hair Repair for Blondes and Miracle Leave-In for Blondes.
WATER (AQUA, EAU) SODIUM C14-16 OLEFIN SULFONATE COCAMIDOPROPYL BETAINE PEG-4 RAPESEEDAMIDE GLYCERIN GLYCOL DISTEARATE 1% or Below PANTHENOL BUTYROSPERMUM PARKII (SHEA) BUTTER DIMETHICONOL ACRYLATES COPOLYMER GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE COCAMIDE MIPA PEG-45M TEA-DODECYLBENZENESULFONATE MAGNOLIA GRANDIFLORA FLOWER EXTRACT MAGNOLIA GRANDIFLORA LEAF EXTRACT MAGNOLIA OFFICINALIS BARK EXTRACT CITRUS LIMON (LEMON) PEEL OIL SODIUM HYDROXIDE CITRIC ACID DISODIUM EDTA METHYLCHLOROISOTHIAZOLINONE METHYLISOTHIAZOLINONE FRAGRANCE (PARFUM) BENZYL SALICYLATE GERANIOL CITRONELLOL LIMONENE LINALOOL EXT. VIOLET 2 (CI 60730)