DIA
DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.

DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz. is rated 5.0 out of 5 by 140.
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BUY 12 SAVE 10%
3 DAYS ONLY! Buy 12 or more tubes of L'Oréal Professionnel haircolor and get 10% OFF! Must add all 12 items to cart to qualify. SALE ENDS 6/6! 
 
*Mix & match within same color brand. Cannot be combined with any other discounts.
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  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
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    DIA Light Pearls
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What It Is

DIA Light is an acidic demi-permanent gel-crème haircolor without ammonia used to gloss, tone, and refresh color. We recommend DIA Light be used after all lightening services.

What It Does

• Tone, gloss, refresh previously colored or sensitized hair

• Gentle acid technology smooths the cuticle for vinyl shine

• Provides intense care for the hair

• Provides zero lift

• Not for white coverage - for white coverage of up to 70% white, we recommend DIA Richesse

What Else You Need to Know

A Must Have: Milkshake Shades

- Cool shades in Level 9 and 10 are amazing to tone and gloss your blondes in just 2-10 minutes

 

Developer Pro Tips:

You can use any DIActivateur Developer with DIA Light, but our Artists recommend:

- 6-vol. DIActivateur Developer for your blondes

- 9-vol. DIActivateur Developer for your brunettes

- 15-vol DIActivateur Developer for your red heads & fashion shades

 

Service Options:

- Corrective color/pre-coloration

- Colormatch/refresh permanent haircolor

- Refresh/tone highlights and Balayage

- Lowlights

Service Mixing Ratio Timing Developer
Color Match/Refresh Mix 1:1.5 Up to 20 Min.

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume

Pre-color Mix 1:1.5 10-20 Min. 

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume

Toning

Mix 1:1.5 2-10 Min.

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume

Lowlights Mix 1:1.5 20 Min.

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume

 

• Ammonia-free color

• Gentle Acid Technology - DIA Light has an acid pH close to the natural pH of the hair for gentle penetration or colorants for long-lasting color

• Cationic Polymers - creates the resurfacing effect on the cuticle, leaving the hair with amazing shine

Rated 5 out of 5 by from Great for toning I love this product, its great for toning and i dont worry about the color being wrong
Date published: 2021-10-21
Rated 5 out of 5 by from Love it! Love the gel cream formula, easy to apply with bowl and brush or bottle. Color range is awesome for glossing blondes.
Date published: 2021-10-21
Rated 5 out of 5 by from So shiny and colors are perfect for toning I love this née line and the liquifier makes it so easy to use at the bowl
Date published: 2021-10-20
Rated 5 out of 5 by from absolutely love If you haven’t gotten the chance definitely try this product out. I loved my results
Date published: 2021-10-18
Rated 5 out of 5 by from milkshake blonde Adds absolutely amazing shine,seals the cuticle after my highlights and balayage,adds creative tones depending on my desire look…. Love love love @xhanahairprofessional
Date published: 2021-10-14
Rated 5 out of 5 by from so many options for toning! I love that DiaLight is quick but what I love most is that there are so many color and mixing options!
Date published: 2021-10-14
Rated 5 out of 5 by from perfect toner I use this for a quick toner- always shiny and conditioning
Date published: 2021-10-13
Rated 5 out of 5 by from All around amazing This product has so many benefits, I don't know where to start... Shine, moisture, GORGEOUS tones.. it really has it all!
Date published: 2021-10-07
Rated 5 out of 5 by from I love Dia Light I don’t know what I would do without Dia Light. I love the consistency and it always leaves the hair feeling shiny and healthier than when the client came in.
Date published: 2021-10-07
Rated 5 out of 5 by from Reliable and great color I use this for my cream acidic Demi, the milkshakes tone the most beautiful blondes, the Ns are rich, the ashes offer a great amount of control, I use dia constantly for colormelts, it’s consistency is great and not running but thin enough we’re it’s fast and I can blend the colors together.
Date published: 2021-10-07
Rated 5 out of 5 by from Shine and coverage Beautiful tones, great shine and feels amazing. Definitely didn’t disappoint!
Date published: 2021-10-06
Rated 5 out of 5 by from Pro tip… I love Dia Light! This easy to use demi never disappoints… the enhanced shine and condition of the hair is remarkable. My pro tip… “everyone receives a gloss!” Literally everyone. Why not add to your base retouches, your haircuts, and especially your dimensional colors? More income, even more beautiful guests, and no additional time needed on your books! Give it a try… I promise you’ll love it!
Date published: 2021-10-06
Rated 5 out of 5 by from Great color line Love the consistency of this color line! Great even coverage for all types of hair. We love this product for toners as well!
Date published: 2021-10-05
Rated 5 out of 5 by from love this product I love the tone and shine you get from these toners. hair feels great
Date published: 2021-09-30
Rated 5 out of 5 by from wow! I love the gel consistency to saturate evenly and all over . so impressed ! Now I know I can expect swatch results when knowing what I’m already working with, will def use again!
Date published: 2021-09-15
Rated 5 out of 5 by from Great shine and versatility! Great colors for toning- so many shades to suit all my client’s needs and love the shine it leaves!
Date published: 2021-07-09
Rated 5 out of 5 by from Hug for your hair Dialight is like a hug for your hair. It’s conditioning agents and vibrant Color give me incredible confidence when using them to seal in my clients color.
Date published: 2021-07-07
Rated 5 out of 5 by from Always my go to. I love this color line. It's so dimensional and makes the hair feel so soft. The coverage is amazing.
Date published: 2021-04-14
Rated 5 out of 5 by from The best of the best in shine & predictability. If you are looking for a gloss with unparalleled shine, look no further! DiaLight delivers the most beautiful, predictable & translucent tones in a professional hair color line. We honestly wouldn't know what we would do without it!
Date published: 2020-10-05
Rated 5 out of 5 by from Best color line for color blending and shine I am very happy for milkshakes . Such great creation for highlite toning and preventing the brasiness . My favorites are 10.12 and 10.21 = clear /w 9 vol
Date published: 2019-09-19
Rated 5 out of 5 by from Glossing I love how quickly Dia Light works, and the consistency of how the tones work. It adds that needed shine and conditioning to make every coloring service complete.
Date published: 2019-06-25
Rated 5 out of 5 by from Love these! Dia light is great for glossing and not opening the cuticle any further than you have too. These are my go to after a huge lightening service. They provide beautiful shine and tone.
Date published: 2019-05-30
Rated 5 out of 5 by from Toner and refresh color Love this to tone and refresh color on the ends. 10.12 and clear are the best on blondes to give shine and neutralize warmth
Date published: 2019-05-01
Rated 5 out of 5 by from Beautiful and unique The 10VV Iridescent Berry Milkshake shade is so beautiful and unique! It is a perfect pearly reflective soft lavender blonde.
Date published: 2019-04-30
Rated 5 out of 5 by from Best Toners for our blondes! We are huge fans of the Dia Light toners for our blondes. Not only is it conditioning but it is also shiny with perfect color tone every time.
Date published: 2019-04-30
Rated 5 out of 5 by from Amazing toner! This toner is so easy to use and leaves the hair so shiny. I love it! It is super gentle on the hair, and works quickly!
Date published: 2019-04-29
Rated 5 out of 5 by from Perfect toner! DIA Light Milkshakes = Perfect toner! 10.12 and 10.13 are staples in our salon.
Date published: 2019-04-29
Rated 5 out of 5 by from My number one toner I love this toner! It leaves the hair looking shiny and healthy
Date published: 2019-04-29
Rated 5 out of 5 by from DIA Light This is the best finishing touch to a beautiful highlights it melts everything together without taking away the brightness of all of your hard work with a foil, balayage, baby lights, etc... My go to is 10.13!
Date published: 2019-04-29
Rated 5 out of 5 by from The Blonde Perfector We love toning with DiaLight! The range of 10's is gorgeous! They work so quickly too! We go through tons of Milkshakes. They last longer than a lot of toners and they are beautiful!
Date published: 2019-04-28
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