DIA
DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.

DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz. is rated 5.0 out of 5 by 140.
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  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
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    DIA Light Pearls
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What It Is

DIA Light is an acidic demi-permanent gel-crème haircolor without ammonia used to gloss, tone, and refresh color. We recommend DIA Light be used after all lightening services.

What It Does

• Tone, gloss, refresh previously colored or sensitized hair

• Gentle acid technology smooths the cuticle for vinyl shine

• Provides intense care for the hair

• Provides zero lift

• Not for white coverage - for white coverage of up to 70% white, we recommend DIA Richesse

What Else You Need to Know

A Must Have: Milkshake Shades

- Cool shades in Level 9 and 10 are amazing to tone and gloss your blondes in just 2-10 minutes

 

Developer Pro Tips:

You can use any DIActivateur Developer with DIA Light, but our Artists recommend:

- 6-vol. DIActivateur Developer for your blondes

- 9-vol. DIActivateur Developer for your brunettes

- 15-vol DIActivateur Developer for your red heads & fashion shades

 

Service Options:

- Corrective color/pre-coloration

- Colormatch/refresh permanent haircolor

- Refresh/tone highlights and Balayage

- Lowlights

Service Mixing Ratio Timing Developer
Color Match/Refresh Mix 1:1.5 Up to 20 Min.

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume

Pre-color Mix 1:1.5 10-20 Min. 

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume

Toning

Mix 1:1.5 2-10 Min.

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume

Lowlights Mix 1:1.5 20 Min.

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume

 

• Ammonia-free color

• Gentle Acid Technology - DIA Light has an acid pH close to the natural pH of the hair for gentle penetration or colorants for long-lasting color

• Cationic Polymers - creates the resurfacing effect on the cuticle, leaving the hair with amazing shine

Rated 5 out of 5 by from The "O.G." I have used this product for years. It is great for toning or if you want to just lightly refresh your clients color all over/ give them extra shine after a color t.u. It can also smooth the hair if it is looking dull and damaged. The price has gone up, but if you measure your color it is easy to not use too much.
Date published: 2019-04-27
Rated 5 out of 5 by from Great product line Haven't used the product in awhile but did love working with it!
Date published: 2019-04-27
Rated 5 out of 5 by from Silk And Shine I recently used this priduct for the first time and wow, was I impressed. My clients hair looked and felt great and most of all she loved it! This is a great addition to any hairdressers color arsenal.
Date published: 2019-04-27
Rated 5 out of 5 by from Milkshake Dia lights my fav 9.21 is my favorite shade of Dia Light. It can be used to add a pinkish tone if left longer on a level lifted 9-10. Or if and 8 and too golden it will make it beautiful neutral
Date published: 2019-04-27
Rated 5 out of 5 by from Clients love This line is everything !!!! Love the shine it gives
Date published: 2019-04-27
Rated 5 out of 5 by from Nothing but the best! I love L’Oréal Professionnel! The color line is out of this world! Dia light milkshakes tones are my go to glosses for any blondes! They really help hydrate the hair and make it shinny as well as make the perfect blonde!
Date published: 2019-04-26
Rated 5 out of 5 by from Love These Demi Colors These are my go to demis now. The nb is trully beautiful. The milkshakes are just cool enough. They are superb. I even use them on porous blonde hair.
Date published: 2019-04-26
Rated 4 out of 5 by from Dia Light Milkshake Great for toning at level 9 and above. Becareful if you are using 7.12 on level 9, it doesn't turn out beigh brown like before. It looks extra mauve like 7.21 and creates beautiful pastel mauve pink. The milkshake tones are great for blondes, however.
Date published: 2019-04-26
Rated 5 out of 5 by from Great toner This is one of my go to toners for blondes! Always leaves the hair soft, shiny, and a beautiful tone!
Date published: 2019-04-26
Rated 5 out of 5 by from Number 1 Gloss! It took some times for our staff to get used to Dialight BUT it became our number 1 products for toning and glossing, Education on it is key!! scheduled a class and get your staff rocking in!
Date published: 2019-04-26
Rated 5 out of 5 by from Dia Light milkshake These are my go to toners for great coverage and perfect tones!
Date published: 2019-04-26
Rated 5 out of 5 by from Dia Milkshake 10.21 This is the perfect toner for icy blondes. Its sheer but has the power to neutralize yellow tones. I love this shade.
Date published: 2019-04-26
Rated 5 out of 5 by from Amazing Glaze I love this for toning my blondes and also works great for refreshing faded color.
Date published: 2019-04-26
Rated 5 out of 5 by from Milkshake Is My Go To Great color, very beautiful and perfect shade must try color
Date published: 2019-04-26
Rated 5 out of 5 by from Milkshake Dia Im a real fan of the milkshake series. Its a great choice for Level 9 and level 10 blonde glossing. Really softens the hair and adds so much shine while toning. My favorite 9.12 & 9.12 are a great gonto for control yellow and doesnt overtone leaving the hair to muddy or dull.
Date published: 2019-04-26
Rated 5 out of 5 by from Love Love this product I use all the time, and lots of nice variety of shades to choose from
Date published: 2019-04-26
Rated 5 out of 5 by from Love The Shine! I’ve been using DiaLight as the perfect compliment to my balayage clients! It makes the hair so shiny and beautiful! Its acid based so it seals the cuticle. It’s easy to apply and I just love it!
Date published: 2019-04-26
Rated 5 out of 5 by from Dia Milkshakes We absolutely love using all the milkshake tones! They are very true to tone and don't take long to get the color you want!
Date published: 2019-04-26
Rated 5 out of 5 by from Love! We love the milkshake tones! The perfect toner for our blonde clients.
Date published: 2019-04-26
Rated 5 out of 5 by from A must have for blondes!! We use this in our salon for ALL of our blondes! Not only is the color selection amazing but it strengthens the hair after lightening and adds a shiny luster!!
Date published: 2019-04-26
Rated 5 out of 5 by from Shine, and can play with I love how dialight give the shine and the softener for the hair . You can play and mixte différents shades ❤️❤️❤️
Date published: 2019-04-26
Rated 5 out of 5 by from Love It! So shiny! Very versatile. Great consistency snd longevity
Date published: 2019-04-24
Rated 5 out of 5 by from Beautiful This color line has amaizing tones, the shine is incredible and its easy to work with!
Date published: 2019-04-23
Rated 5 out of 5 by from DIA milkshakes Ive never been so in love with a color line that is easy to use with such high tecnology and standards!! Ive been loving the milkshake shades especially for toning and giving my guest the personal touch with that Pinterest look they are striving for !!!
Date published: 2019-04-23
Rated 5 out of 5 by from OUR FAVORITE..... DIA LIGHT* DIA LIGHT IS OUR NUMBER 1 PRODUCT FOR GLOSSING AND THE BEST FOR TONING BLONDES :)
Date published: 2019-04-18
Rated 5 out of 5 by from Amazing Product Love the results! Color is so rich and long lasting!
Date published: 2019-04-18
Rated 5 out of 5 by from My Go TO Gloss Do you paint your nails and use a clear coat to protect your polish? Dia Light is my go to gloss for all my balayage clients. This line has a variety of shades to help custom blend the desired look. The shine is an added bonus. Im obsessed with the milkshake series for all my blondes!
Date published: 2019-04-13
Rated 5 out of 5 by from Extension of a blonding service I ALWAYS ALWAYS use dia light for all of my guests! It’s built in with my color services, no options!
Date published: 2019-04-12
Rated 5 out of 5 by from Milkshake Shades are the best Our salon is a big fan of the Milkshake shades-- they create the most beautiful soft/ pastel finishes for our blondes--- on every part of the color wheel spectrum. We go through these quickly, and a lot of our blondes come in between highlight appointments for a gloss refresh for these shades specifically.
Date published: 2019-04-11
Rated 5 out of 5 by from The shine and condition is unreal I started my career at a L’Oreal professional salon. Years later working as an independent contractor I still use this product to finish all of my Bali Agen highlighting services to shine the condition and just the look of the hair is unrivaled
Date published: 2019-04-11
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