L'Oréal Professionnel

DIA Richesse Hi-Visibility Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.

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What It Is

DIA Richesse Hi-Visibility is a no-level demi-permanent color with a professional concentration of 3 direct dyes for high shine and visible tones.

What It Does

• High shine, visible tones

• Lifts up to 1.5 levels

• Use alone for the most tone

• Mix with DIA Richesse to enhance the tonal result

What Else You Need to Know

• Ammonia-free

• Crème formula for precision application and care for the hair

• For best results, use on base levels 4 and up

• Does not cover white


Customize with Hi-Visibility

• On Trend - create beautiful fashion shades

• Dimension for dark hair - shift the base and deposit a subtle reflect of color

• Tailor-made color - customize your DIA Richesse formulas with amazing tonal value

How To

Developer Mixing Ratio Timing
9-Vol or 15-Vol DIActivateur Mix 1:1.5

  20 Min.


• Ammonia-free color

• Advanced Alkaline Technology - Alkaline color slightly opens the hair fiber allowing colorants to penetrate the cuticle and create beautiful color.

Ratings & Reviews

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