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L'Oréal Professionnel
DIA
DIA Richesse Hi-Visibility Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
DIA
DIA Richesse Hi-Visibility Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
Selected Shades & Availability
What It Is
DIA Richesse Hi-Visibility is a no-level demi-permanent color with a professional concentration of 3 direct dyes for high shine and visible tones.What It Does
• High shine, visible tones
• Lifts up to 1.5 levels
• Use alone for the most tone
• Mix with DIA Richesse to enhance the tonal result
What Else You Need to Know
• Ammonia-free
• Crème formula for precision application and care for the hair
• For best results, use on base levels 4 and up
• Does not cover white
Customize with Hi-Visibility
• On Trend - create beautiful fashion shades
• Dimension for dark hair - shift the base and deposit a subtle reflect of color
• Tailor-made color - customize your DIA Richesse formulas with amazing tonal value
Developer | Mixing Ratio | Timing |
---|---|---|
9-Vol or 15-Vol DIActivateur | Mix 1:1.5 |
20 Min. |
• Ammonia-free color
• Advanced Alkaline Technology - Alkaline color slightly opens the hair fiber allowing colorants to penetrate the cuticle and create beautiful color.