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Dia
DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.

DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz. is rated 4.8 out of 5 by 269.
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DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
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What It Is

Dia light is an acidic demi-permanent gel-crème haircolor without ammonia used to gloss, tone, and refresh color. We recommend Dia light be used after all lightening services. 

What It Does

• Tone, gloss, refresh previously colored or sensitized hair 

• Gentle acid technology smooths the cuticle for shine 

• Provides zero lift 

• Not for grey coverage – for grey coverage of up to 70% grey, we recommend Dia color 

What Else You Need to Know

Developer Pro Tips: 

• You can use any DIActivateur Developer with DIA Light, but our Artists recommend:` 

• 6-vol. DIActivateur Developer for your blondes 

• 9-vol. DIActivateur Developer for your brunettes 

• 15-vol DIActivateur Developer for your red heads & fashion shades 

  

Service Options: 

• Corrective color/pre-coloration 

• Colormatch/refresh permanent haircolor 

• Refresh/tone highlights and Balayage 

• Lowlights 

• Glossing 

Service Mixing Ratio Timing Developer
Color Match/Refresh Mix 1:1.5 Up to 20 Min.

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume
Pre-color Mix 1:1.5 10-20 Min. 

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume

Toning

 Mix 1:1.5 2-10 Min.

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume
Lowlights Mix 1:1.5 20 Min.

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume

 

• Ammonia-free color

• Gentle Acid Technology - DIA Light has an acid pH close to the natural pH of the hair for gentle penetration or colorants for long-lasting color

• Cationic Polymers - creates the resurfacing effect on the cuticle, leaving the hair with amazing shine

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

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Rated 5 out of 5 by from Perfect every tone Beautiful even tone every time. My clients always love the results from Dia Light
Date published: 2024-08-07
Rated 5 out of 5 by from fantastic! I love this acidic demi as a quick toner in the bowl, I also love this for a low light on blondes. it's not opaque and leaves a beautiful sheen to the hair. highly reccomend
Date published: 2024-05-19
Rated 4 out of 5 by from Wide variety I like that it balances the PH level after a blonding service. Doesn’t make a mess and have a bad smell like other “toners.”
Date published: 2024-05-15
Rated 5 out of 5 by from New Line Just restocked my Demi’s with the new revised Dia color replacing diarichesse. Looks beautiful, super shiny and easy to formulate. Love the new consistency and more product in the tube.
Date published: 2024-04-18
Rated 4 out of 5 by from Easy to use and does the job The gloss turned out great and it gave me the shine I was looking for. The only thing I would comment on is the smell, it has a chemically smell which is too strong for my liking.
Date published: 2024-04-02
Rated 4 out of 5 by from New Toner Options I liked the consistency and effectiveness of this toner; however, it had a bit of a strong odor. It was nothing unbearable, just a little more potent compared to other toners I have used on my blondes. Overall, I liked it and would consider using it again.
Date published: 2024-03-30
Rated 4 out of 5 by from Nice DIA light is a gel cream gloss/toner to use to alter unwanted tones in the hair.
Date published: 2024-03-12
Rated 5 out of 5 by from Will buy this product again Used this product as a toner on previously lighted hair, Gave awesome results. The hair was soft after using the product and gave a cooler tone to the hair.
Date published: 2024-03-11
Rated 4 out of 5 by from Love the gel consistency Used this product after doing highlights. It took out the brassy look and made hair smoother and added a shine to it. Easy to apply accurately.
Date published: 2024-03-10
Rated 3 out of 5 by from Nice fragrance Color deposited with a light fragrance and no harsh chemical scents. Added shine but I would have like more coverage but without ammonia It makes it hard. Great for the value
Date published: 2024-03-09
Rated 5 out of 5 by from Must have!! Not going to lie I wasn't sure how good this product was going to work. Or if I even needed to add an extra step to the color process. But let me tell this tuff works great on preserving the longevity of the clients color! Amazing. Absolutely color looks exactly likei left it with no/very minimal fade-out! Love it!
Date published: 2024-03-09
Rated 5 out of 5 by from Beautiful This is such a great color. Hoping it doesn't fade out too fast. I used it on my own hair and loved it 10/10
Date published: 2024-03-09
Rated 5 out of 5 by from Great results!!! The color is gorgeous! I love that it's no ammonia which went over very well with my client! Also, it doesn't over tone which is a bonus!! It leaves the hair feeling soft and looks incredibly shiny as well! Will definitely be using this line more as this wasy first time!!!
Date published: 2024-03-09
Rated 5 out of 5 by from Easy to use color Good for clients that have issues with ammonia, it worked well! Easy to apply and not too strong of smell
Date published: 2024-03-07
Rated 4 out of 5 by from Pleasantly impressed I had a bit of trouble finding a client for this, so I ended up putting it on my coworkers money piece. The hair probably could have been lighter for a level 10, but we were happy with the outcome. They tone was definitely better and the hair felt silky afterwards, with nice shine. We had hoped it blend her grey a bit but didn't effect her grey. All in in all I am happy with the results, would use it again
Date published: 2024-03-07
Rated 5 out of 5 by from Clean blonde I never used any Dia Light products before this and i was very impressed. The tone was beautiful and gave a clean blonde that toned out the warmth. I would definitely use this color line again
Date published: 2024-03-05
Rated 5 out of 5 by from Beautiful color! This shade turned out beautiful in my clients hair! Perfect icy shade and seemed to take quickly to the hair as well as last long!
Date published: 2024-03-05
Rated 4 out of 5 by from Color a+ Color is really pretty, hoping it does not fade to fast. Pretty strong smell, that is currently the only downside.
Date published: 2024-03-04
Rated 4 out of 5 by from Shiny Left jair shiny, color was a bit ashy though. Ypu really have to watch it carefully.
Date published: 2024-03-04
Rated 4 out of 5 by from I would buy the product again I used this product as a toner on previously lighted hair
Date published: 2024-03-04
Rated 5 out of 5 by from Would buy this again Grave great results the hair was soft after using and gave a cooler tone to the hair.
Date published: 2024-03-04
Rated 5 out of 5 by from One of my favorites I love DIA lights as a toner, it always gives me the tonal results I need all while not drying out the hair or leaving the hair tangly like some toners do. The Ammonia free formula is a huge selling point for alot of my clients
Date published: 2024-03-04
Rated 5 out of 5 by from Absolutely love! The color is gorgeous, love that it's no ammonia and it doesn't over tone either! Leaves the hair feeling soft and looks incredibly shiny as well!
Date published: 2024-03-03
Rated 5 out of 5 by from Smooth and creamy Great consistency. Nice scent. Left hair feeling soft.
Date published: 2024-03-03
Rated 5 out of 5 by from Great Demi and would use again I used this as a toner on a client that wanted a cooler blonde and it turned out beautifully. Great tone and shine.
Date published: 2024-02-29
Rated 4 out of 5 by from Great stuff This product left my hair very soft and helped keep it shiny
Date published: 2024-02-28
Rated 5 out of 5 by from Great shade Thank you BzzAgent and L'Oréal for the free sample! This is the perfect shade to tone bleached hair with. Easy to use and turns out beautiful!
Date published: 2024-02-28
Rated 5 out of 5 by from Will definitely keep this on hand I put this on a client after we did a root retouch. Her hair had a lot of vibrancy and felt so amazing.
Date published: 2024-02-28
Rated 5 out of 5 by from I absolutely loved this product! This color line is used like any other color like even though L'Oréal was one of the first professional lines it's often thought of as a "box color" so it's passed by but I can attest this line stands up just fine next to other lines I loved the shine and condition of hair after using.
Date published: 2024-02-27
Rated 5 out of 5 by from Love this product ! I used this toner on a level 9 client and loved the tone! Gave such beautiful shine to the hair! I also really liked the consistency of the product. I will definitely re purchase.
Date published: 2024-02-27
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