Bye-Bye Direct Dye

Item # PP069133

What It Is

This compact, one use kit has everything you need to easily and gently remove direct dyes from the hair.

Bye-Bye Direct Dye includes:

• Pure Light Creme Lightner Packette

• Crème Developer Zero Lift Packette

• The Perfect Blonde Shampoo Packette


What It Does

Unlike other color removers on the market, Pravana's Creme Lightener contains only seven ingredients, including ultra-nourishing Coconut Oil and Jojoba Seed Oil. The best part? There are more nourishing ingredients to protect the hair than to remove the color! When combined with Pravana's Zero Lift Creme Developer, the solution envelopes the direct dye, allowing it to slide out of the hair easily.

1. Combine 1 part PURE LIGHT Creme Lightener and 2 parts ZERO LIFT Creme Developer in a non-metallic bowl.

2. Mix thoroughly and apply to hair treated with direct dye, then process for 5 to 10 minutes. DO NOT PROCESS MORE THAN 15 MINUTES. 

3. Wash with THE PERFECT BLONDE Purple Toning Shampoo to tone and nourish

4.Rinse and dry thoroughly

5. Hair is now ready for the next VIVIDS application. 

Bye-Bye Direct Dye is rated 3.3 out of 5 by 7.
Rated 2 out of 5 by from Dumb Its just the pravana cream lightener and zero lift activator. When you want to remove color without bleach—-this is not your go to.
Date published: 2019-05-06
Rated 5 out of 5 by from Best Direct Dye Remover on the Market! Sometimes it can take a few applications so I recommend having at least two on hand... Some direct dyes are harder than others to remove but if this doesn't do the trick you will probably have to color over the hair or cut it off.
Date published: 2018-11-24
Rated 1 out of 5 by from Didn't remove the color Took my light aqua to more of a mint, but did not remove the color to blonde. Had already been clarifying for a month. Really not impressed.
Date published: 2018-09-26
Rated 3 out of 5 by from Just Okay Just okay. Smells like bleach. Feels like bleach. It isnt a very long process time, but im glad we rinsed it off. It felt damaging
Date published: 2018-07-08
Rated 2 out of 5 by from Disappointed I thought I'd give this a try since I generally like Pravana's Vivid colors but this really didn't do much at all to remove direct dye. It might work better for pastels, but it only faded the blues, deep purples and red. It's nothing special, it is just lightener. I could have gotten similar results without spending money on this.
Date published: 2018-07-06
Rated 5 out of 5 by from Sayonara, Direct Dye! Wish I had this product in my arsenal, BEFORE 3 attempts, with lightener!!! I call this, my "Glacier" Blonde!
Date published: 2018-07-05
Rated 5 out of 5 by from The best at removing fashion colors This product is amazing, It’ll remove any fashion colors, and leaves hair soft and shiny!
Date published: 2018-06-06
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