L'Oréal Professionnel

Blond Studio
Platinium Plus Ammonia-Free Lightening Paste, 17.5 oz.

Platinium Plus Ammonia-Free Lightening Paste, 17.5 oz. Zoom
Item # E1475102

What It Is

• Nourishing paste lightener

• Odor-free paste with zero dust

What It Does

• Lightens UP TO 7 LEVELS

• Conditioning while lightening

• Nutriceride and beeswax help protect and smooth the hair fiber

• The adjust polymers in the paste and nutri-developers work in synergy to create the unique creamy texture

• For on and off the scalp lightening

What Else You Need to Know

• Also available in an ammoniated version in your local SalonCentric store.

• Use with any of the Blond Studio Nutri-Developers –20-volume, 30-volume, or 40-volume.

DEVELOPER CHOICE:

• Use 20-, 30- of 40-volume Blond Studio Nutri-Developer

• The adjust polymers in the paste and nutri-developers work in synergy to create the unique creamy texture.

MIXING RATIO:

• Dependent upon the desired consistency.

• 1:1 to 1:3

DEVELOPMENT TIME:

• Maximum of 50 minutes

TECHNIQUE TIPS:

• BALAYAGE: May be used under heat during the first 15 minutes of processing time

• Recommended choice for use on chemically relaxed and permed hair.

• After processing is complete, shampoo with L’Oréal Professionnel LUO Post Color Shampoo.

Platinium Plus Ammonia-Free Lightening Paste, 17.5 oz. is rated 5.0 out of 5 by 5.
Rated 5 out of 5 by from Stu Dio Platinum mixes well and lifts evenly. Love the lift it gives. Been using this product since it was introduced.
Date published: 2019-07-09
Rated 5 out of 5 by from Amazing Lightener Lifts really well, and pretty quickly, but not too fast. I know some people are super fast at foiling, and some aren’t. If you’re like me, (somewhere in the middle), this lightener is for you. Plus, I like that it’s a paste, not a powder. It makes a creamier consistency, so no running or bleeding.
Date published: 2019-06-20
Rated 5 out of 5 by from L’Oréal lightening paste Gentle on the hair and lights well. My favorite lightener!
Date published: 2018-04-17
Rated 5 out of 5 by from Great ammonia free bleach! This is a great product when i want to throw in a few hilites along with base color. It leaves some golden tones in the hilite... very pretty when you don't want a lot of lift. I use the regular formula when I want a lot of lift and it's also a favorite of mine!
Date published: 2017-03-22
Rated 5 out of 5 by from Wonderful for off and on the scalp Dust free lightener that lifts to a beautiful pale blonde. Very conditioning especially when combined with Olaplex treatments. Clients will LOVE their hair
Date published: 2017-03-09
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