Fernando Romero, Bio Ionic's founder and CEO, began his hairdressing dream at the prestigious Vidal Sassoon Salon in Beverly Hills, working his way up from apprentice to President for Salons & Academies in North America. While traveling in Japan, Romero became aware of a revolutionary treatment using ions to retexturize and condition wiry, coarse hair. Further exploration led him to develop and perfect the Bio Ionic® Professional Haircare System: a synergistic line of NanoIonic™ pro dryers, irons, brushes, retexturizers and haircare designed to save time and allow hairdressers to manipulate, retexturize & smooth hair like never before.
Bio Ionic, the newest addition to the SalonCentric family of products, has since become a leader in ion powered haircare. Their revolutionary, patented system harnesses the power of natural negative ions to help recondition and retexturize hair. This process, called IonTransformation™, will have your clients raving about the conditioning and strengthening benefits.
Bio Ionic's salon-only, professional-use products contain Nanolonic™ Complex, a blend of naturally-occurring minerals that emit natural negative ions into the hair. This complex is powerful enough to break down clusters of water molecules into fine particles that penetrate the hair shaft, to re-hydrate, re-condition and restore moisture balance, without damage.
"You can truly see and feel the difference", says Ian Murphy, Bio Ionic's Senior Vice President of Sales and Marketing. "Bio Ionic… it's like a conditioner with a cord. After using Bio Ionic tools, the hair feels smooth, super-soft and looks silky, shiny. We love to do the 'Pepsi challenge' versus traditional tools because Bio Ionic tends to win hands-down – try just one stroke using Bio Ionic's paddle brush and you'll see what I mean."
POWERLIGHT™ PRO-DRYER
Lightest, most powerful dryer ever. With 1875 Watts of hair drying power, PowerLight™ propels excess water away from the cuticle and drives ionized & micronized molecules deep inside for deep, intensive hydration. PowerLight™ saves time, drying hair faster than traditional dryers. A plus: it's lighter than most dryers with half the power, weighing in at a mere 1 lb.
WHISPER LIGHT™ PRO-DRYER
Quietest, lightest dryer ever. This ultra-lightweight and quiet ionic conditioning professional dryer utilizes NanoIonic™ Hybrid Mineral Technology and far infrared energy to infuse moisture deep into the hair shaft and seal the cuticle. The result is fast drying, without damage, for softer, healthier hair.
ONEPASS® 1" and 1.5" NANO-CERAMIC STRAIGHTENING IRONS
Fastest straightening irons ever. Embedded Silicone Speed Strips straighten even the wildest, coarsest hair in one pass, leaving it smooth, shiny and manageable, thanks to Nanolonic™ Complex. BioCeramic™ 5-second heaters create instant heat-up, super-fast heat recovery and variable temperature control up to 400°F.
STYLEWINDER™ ROTATING STYLING IRONS
Create longer lasting styles in half the time. This unique professional curling iron employs NanoIonic™ Complex in a design with a rotating barrel. Simply clamp, wrap and roll to create curls and waves. Variable digital temperature controls heat up to 440°F. StyleWinder™ is available in 3/4" and 1" barrels.
BLUEWAVE™ NANOIONIC™ CONDITIONING BRUSHES
NanoIonic™ Hybrid Mineral in the brush bristles emits natural negative ions and far infrared energy to shorten drying time. New wave-shaped bristles lock into the hair better than straight bristles, resulting in better interaction between the NanoIonic™ minerals and the hair, to eliminate fly-aways and static, leaving hair smooth and extra shiny.
KERASMOOTH™ ANTI-FRIZZ TREATMENT
Frizz free, shiny-smooth hair in 45 minutes. Bio Ionic's Formaldehyde-free straightening system smoothes and straightens hair in under 45 minutes, making it one of the fastest, easiest, demi-permanent smoothing and defrizzing treatments ever. One-step technology eliminates the need for a neutralizer. Instead, stylists seal the hair using Bio Ionic's OnePass® Straightening Iron with silicone speed strips.
Romero's vision for Bio Ionic, born in the salon, has evolved to create a hairdresser's line built for hairdressers.
Product Profile from SalonCentric Magazine, Issue 12
