If hair suffers from the stress we put it through – coloring, heat styling, exposure to the elements, chemical processing, product build-up – what can save it? Redken's answer: look to nature.
Redken recently introduced Nature's Rescue, a new collection of paraben-free, sulfate-free and silicone-free haircare essentials, with plant and marine extracts, that removes impurities and buildup while helping nourish hair. Formulas with water-fresh fragrances, cooling sensations and ocean-inspired textures provide the perfect balance of moisture and protection.
Research on natural and organic trends in beauty indicates that demand for such products is increasing, with 55% of consumers already incorporating natural products into their beauty regimens alongside more traditional products.* "Redken has always used its advanced technology to target specific hair needs with simple solutions", says Jenny Corless, Redken's Director of Global Marketing. "With Nature's Rescue, we are using our technological expertise to answer a market need for more nature-focused haircare products."
Redken Brand Ambassador and owner of Cutler/Redken Salons, Rodney Cutler, says he sees the need in his salons. "Some clients are looking for more natural haircare products", he says. "Nature's Rescue is ideal for these clients as it's formulated for all hair types, safe for color-treated hair, and can be used daily, weekly or on alternate days with other Redken haircare regimens."
Nature's Rescue features new technology, nutrient-rich Sea-Algae Hydracomplex. Its ingredients work in different ways to refine and replenish hair. Sea Algae helps protect hair against environmental stress, soy protein replenishes, aloe vera moisturizes, and Oceanic Calone provides the ocean-inspired fragrance.
With a compact but comprehensive line-up, Nature's Rescue offers a four-step approach to healthier-looking, more beautiful hair.
"We are using our technological expertise to answer a market need for more nature-focused haircare products."
Jenny Corless,
Director of Global Marketing
Redken
Step 1
Refreshing Detox Shampoo is a sulfate-free cleanser that washes away daily stress by helping eliminate impurities, pollution and build-up. Gentle enough for daily use, this shampoo is also safe for color-treated hair.
Step 2
Refining Sea Polish is a gentle exfoliant enriched with pumice that removes impurities and refines hair's surface, leaving it smooth and shiny. This innovative formula polishes hair surface texture leaving hair silky with reduced frizz from the root to the tip.This product takes refining to a new level; Corless likens the effect to using an exfoliant on the skin as one would experience this type of treatment at a spa. Refining Sea Polish may be used once or twice a week to keep hair looking healthy and radiant.
Step 3
Cooling Deep Conditioner is an ultra-moisturizing conditioner that helps rebalance hair while cooling and soothing the scalp. It's designed for daily use, and, like all Nature's Rescue products, is safe for color-treated hair.
Step 4
Radiant Sea Spray is a lightweight and multifunctional spray that adds texture while time-touch fragrance capsules release bursts of oceanic scent when hair is touched. "It creates texture and adds a beachy feel", says Corless.
Don't let life's little stresses get in the way of your clients' healthy, shiny, beautiful hair. Nature…and Redken…will always come to the rescue.
Product Profile from SalonCentric Magazine, Issue 10
